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Fashion

Understand tomorrow’s trends, drive personalized shopping and run a sustainable fashion business.

Deliver the styles of tomorrow and exceed customer expectations

Gain a real-time view into inventory, optimize demand-supply matching, and drive consistent customer interactions across channels and regions on one platform.

Single Customer View

Gain insight from a single view of your customers and deliver personalized experiences across the entire customer journey.

Products

SAP Emarsys Customer Engagement

SAP Customer Data Cloud

 

Consent-Based Marketing

Deliver the experiences that customers expect by recognizing them during engagements and ensuring consent-based marketing practices.

Products

SAP Customer Identity and Access Management for B2B

SAP Emarsys Customer Engagement

Marketing Execution

Gain visibility and control of the entire closed-loop marketing process. Make data-driven decisions to increase the marketing ROI.

Products

SAP Emarsys Customer Engagement

Master Data Management for Fashion

Improving business productivity through accurate Master Data Management for Fashion data quality and governance.

Products

SAP Master Data Governance, retail and fashion management extension

SAP S/4HANA for fashion and vertical business

Merchandise and Assortment Planning

Achieve corporate goals by creating profitable merchandise and assortment plans across all channels.

Products

SAP Customer Activity Repository applications bundle

SAP S/4HANA Retail for merchandising management

Merchandising Intelligence

Leverage sales data and use insights to analyze merchandising performance in order to improve the profitability of merchandising decisions.

Products

SAP Customer Activity Repository applications bundle

SAP Analytics Cloud

Pricing and Promotions

Optimize omnichannel pricing and promotion throughout the product lifecycle in every channel.

Products

SAP Customer Activity Repository applications bundle

SAP Dynamic Pricing by GK

SAP Omnichannel Promotion Pricing

 

 

 

Indirect Buying

Improve operational efficiency and source determination for indirect buying of goods and services.

Products

SAP Ariba Sourcing

Invoice and Pay

Integrate invoice processing and accounts payables with invoice management solutions from SAP.

Products

SAP Ariba Invoice Management

SAP S/4HANA for fashion and vertical business

Procurement

Drive compliant, automated, purchasing and collaboration to realize process efficiencies and effective cost management for all spend categories.

Products

SAP S/4HANA for fashion and vertical business

SAP Ariba Collaborative Sourcing

Sourcing and Contract Management

Reduce risk and cost through increased savings opportunities with sourcing and contract management.

Products

SAP Ariba Strategic Sourcing Suite

SAP Ariba Contracts

Supplier and Risk Management

Reduce costs and increase savings opportunities and sourcing efficiency using a global business network.

Products

SAP Ariba Discovery

Environment, Health, and Safety

Reduce environment, health, and safety risks to help ensure safety and business continuity.

Products

SAP Environment, Health, and Safety Management

Manufacturing Execution (Industry 4.0)

Control, monitor, and automate manufacturing operations to streamline manufacturing for efficient, high quality production.

Products

SAP S/4HANA for fashion and vertical business

SAP Manufacturing Execution

 

Quality Management

Quality management and compliance that exceed expectations.

Products

SAP S/4HANA

Demand and Supply Planning

Improve operational planning processes across demand and supply.

Products

SAP Customer Activity Repository applications bundle

SAP Integrated Business Planning

Omnichannel Inventory and Order Response

Managing inventory across locations to fulfill demand from anywhere.

Products

SAP Customer Activity Repository applications bundle

SAP S/4HANA for fashion and vertical business

Track & Trace and Logistics Networks

Maximize supply chain logistics strategy and comply with regulations with a digital operations networks.

Products

SAP Logistics Business Network

Transportation Management

Reduce costs and improve service with streamlined transportation management processes.

Products

SAP Transportation Management

Warehouse Management

Improve warehouse management with optimized planning and automated processes.

Products

SAP Extended Warehouse Management

Yard Logistics

The solution can improve a yard’s productivity significantly and thereby increasing customer satisfaction while decreasing cost of operation.

Products

SAP Yard Logistics

Commerce Management and Personalization

Drive your business and win with an industry-leading omnichannel commerce platform.

Products

SAP Commerce Cloud

Retail Store Management

Merge the online and physical shopping experiences, attract consumers, and offer a superior shoppingexperience by leveraging new technologies.

Products

SAP Omnichannel Point-of-Sale by GK

SAP S/4HANA Retail for merchandising management

SAP Loss Prevention by Fujitsu

Omnichannel Sales Order Management

Buy anywhere, fulfill anywhere using optimized omnichannel sales order management.

Products

SAP Customer Activity Repository applications bundle

SAP Customer Order Sourcing

SAP S/4HANA for fashion and vertical business

Customer Service

Deliver an omnichannel customer service experience to exceed customers’ expectations.

Products

SAP Service Cloud

Customer Experience Management

Manage your customers' experience across the entire engagement cycle.

Products

SAP Qualtrics Digital CX

See how customers are succeeding with SAP

Transform your business with SAP Services and Support

Evolve your business with services and support from SAP – your trusted adviser for digital transformation strategy and execution.

Simplify and accelerate your digital transformation

Support critical business processes on your path to innovation and digital transformation with holistic, end-to-end services that reflect over 40 years of knowledge, experience, and innovation.

Transform your business with unparalleled service support

Close the gap between your digital transformation strategy and execution with innovation discovery, digital strategy, and business transformation services from a trusted adviser that knows SAP software best.

Get fresh perspectives from fashion experts

SAP Insights
Working to create a blank canvas for the industry

Learn how the fashion industry is making positive environmental choices because of pressure from passionate consumers pushing for change.

Judith Magyar
Content Writer and Editor SAP
Three steps to circularity in fashion retail

Find out how fashion leaders plan to undo the harm of a wasteful industry by embracing circular business practices that also improve the customer experience.

Vivek Bapat
Senior Vice President of Marketing SAP
Sprinting to success with a small carbon footprint

Learn how Allbirds treads lightly on the environment but shakes the industry by using renewable resources to make a running shoe that runners and walkers love.

Get the facts

18

of the top 20 global apparel and footwear retailers run SAP solutions.

Deloitte

100

%

of the most admired apparel retailers in the world run SAP solutions.

Fortune

100

%

of the Internet and catalog retailers in the Forbes Global 2000 are SAP customers.

Forbes

Communities and Events

Join the community for SAP for Retail

Visit our vibrant community for learning, sharing, and collaborating on all things retail and fashion, and find out how SAP is innovating across the SAP for Retail solution portfolio to address consumer trends and meet retailer needs.

SAP Sustainability Summit

Revisit what you loved or watch what you missed at SAP Sustainability Summit. View all the recorded sessions and explore supporting materials.

Manage your fashion business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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