Consumer Products
Accelerating digital transformation in CPG
Transforming consumer packaged goods (CPG) for the digital era isn’t just about moving to direct-to-consumer models. It’s about using new technology – like the Internet of Things (IoT) and AI – to revolutionize internal processes and maximize speed and scalability.
Consumer data and insights
To create the personalized experiences consumers expect today, CPG companies need a faster way to turn massive amounts of proprietary and third-party data into insight. With cloud-based, AI-powered analytics, you can gain a richer understanding of each shopper in the moment and bring valuable insights into product development.
Sustainable products
Consumers aren’t just demanding more sustainable goods, they’re demanding full product transparency – into raw materials, worker treatment, packaging, delivery, and more. The ability to provide that information to consumers and demonstrate sustainability efforts through QR codes and other means can give your consumer products company an edge.
Omnichannel shopping
The pandemic has accelerated the shift to online and omnichannel shopping for CPG customers – and this behavior is here to stay. Consumer goods companies need to provide your own seamless omnichannel experiences direct to consumers by investing in e-commerce, data management, marketing, and omnichannel fulfillment solutions now.
Supply chain resilience
Supply shocks, rising costs, disruptions, and labor shortages in supply chains show no signs of abating. Yet demand for consumer goods is on the rise. Modernizing the supply chain through IoT sensors, blockchain, integrated data, real-time analytics, and open partner networks can help offset these challenges and provide better visibility into risks.
Featured CPG industry solutions
SAP Responsible Design and Production
Design more sustainable goods – and act on the circular economy – with tools to assess extended producer responsibility (EPR) obligations, plastic taxes, and more.
SAP Logistics Business Network
Connect CPG logistics partners and data in an open network to improve freight collaboration, goods tracking, material traceability, and supply chain resilience.
SAP S/4HANA
Optimize processes, increase agility, and improve product and service quality with SAP S/4HANA – intelligent cloud-based ERP used by top CPG companies around the world.
See how customers are succeeding with SAP
Learn how Whirlpool is enhancing the employee experience to deliver on the customer promise.
Discover how Maui Jim is delivering authentic, one-to-one experiences online and at scale.
Learn how New Era Cap Company delivers richer, more personalized experiences for both businesses and consumers of all ages.
Discover how Unilever aims to achieve net-zero emissions, radically reduce plastic use, and transform its global food system.
What are the leading analysts saying about SAP?
Embrace the future of sustainability
Learn how to incorporate a sustainable philosophy into your overall business and technology implementations with insight from SAP and Oxford Economics.
Realize the growing power of ecosystems
See why IDC says industry ecosystems help companies better scale their collaboration efforts, improve visibility into suppliers, and identify new opportunities.
Embrace sustainability for ongoing success
Embed sustainability into virtually everything your brand does, including your enterprise transformation projects.
Use rich insights and ongoing consumer feedback to guide CPG product design; rapidly adapt formulation, ingredients, raw materials, and packaging to align with sustainability goals; and build a regenerative business by facilitating product reuse and recycling.
More than 14,000 consumer products companies in 134 countries are innovating with SAP solutions.
Customers want to know everything about a product and its ingredients so they can be sure it aligns with their values. We want to give them that level of transparency, which means gathering an enormous amount of data and making it available in real time.
Ben Windhorst, DTO&IT Director, FRoSTA AG
Run smart, agile, and autonomous CPG manufacturing processes that can dynamically adapt to trends and changing demand and help you deliver personalized products at scale, reduce waste and carbon emissions, and tightly orchestrate manufacturing with supply networks and design.
41% of U.S. consumers are loyal to brands that allow them to personalize products.
Source: SAP Performance Benchmarking
SAP HANA and SAP Analytics solutions allow us to move quickly when it comes to analyzing information and making decisions, and that’s really our biggest differentiator.
George Lesko, Vice President and CIO, Ferrara
Maximize CPG supply chain visibility and agility to ensure that the products consumers want are always available and collaborate with partners in real time to mitigate disruption, shore up resilience, and deliver seamless B2B, B2C, and B2B2C order fulfillment.
90% of the most successful consumer products companies in the world run SAP solutions.
Source: SAP Performance Benchmarking
Our passion for and commitment to the environment and sustainability will improve the livelihoods of these Indonesian fisherman and enhance their communities.
Tony Costa, SVP, CIO, Bumble Bee Foods LLC
Unify consumer insights from all touch points to hyper-personalize engagement and deliver exceptional experiences on all channels – for all brands and markets – while improving e-commerce and extending transactions into social, video, and streaming services.
63% of consumer products companies say it’s important to engage with consumers through a seamless, fluid channel experience, but only 16% are currently able to do so.
Source: SAP Performance Benchmarking
The speed, breadth, and agility of the Qualtrics XM Platform helps Chobani deliver a great customer experience from start to finish.
Maria Voronina, Senior Brand Manager, Chobani
Get started with SAP’s cloud solutions for consumer products
SAP can help you start or enhance your digital transformation – no matter where you are in the journey. If you have yet to move to cloud ERP, you can get started with RISE with SAP for Consumer Products. If you already have cloud ERP – from SAP or any vendor – you can enhance your digital CPG capabilities with our industry cloud solutions.
RISE with SAP
Achieve greater speed, agility, integration, and extensibility with RISE with SAP, a comprehensive solution made up of key products, such as SAP S/4HANA Cloud; industry next practices; business process intelligence; and services from SAP and our partners. RISE with SAP also includes solutions for:
Industry cloud solutions for consumer products
Built by SAP and our partners on an open platform, SAP’s industry cloud solutions address specific industry needs for the consumer products sector. Designed to work with your existing SAP and third-party systems, these specialized cloud applications can help you drive cost-effective transformation and sustainable growth.
Featured cloud solutions for consumer products
SAP Intelligent Trade Claims Management
Use a virtual assistant to automatically match promotions and allocate funds for deductions and invoice claims – eliminating all manual steps in the process.
XM solutions from SAP and Qualtrics
Collect consumer feedback across multiple channels to identify opportunities to increase revenue, loyalty, and footfall with our experience management software.
SAP Rural Sourcing Management
Connect smallholder farms to your agriculture supply chain – and get full transparency into the source of your raw materials – with this track and trace solution.
Explore your consumer products resource center
Explore how our innovations can help your consumer products company thrive in a fast-changing landscape.
Discover the benefits of becoming a tightly interconnected CPG company that collaborates with finance and acquires the best talent.
Find out how connecting the dots across your midsize consumer products business can help you succeed in the new economy.
Explore how IBM Consulting is helping SAP customers accelerate their evolution to intelligent and sustainable enterprises.
Learn how consumer products companies can start their sustainability journey by leveraging the power of ecosystems to build resiliency.