Reduce campaign creation costs by 50%
Use generative AI to enhance or simplify campaign and idea descriptions, improving quality and creativity while saving time and money.
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Overview
SAP Integrated Product Development uses generative AI to enhance or simplify text, transforming rough inputs into clear, creative, high-quality copy. Teams save effort, standardise outputs, and accelerate innovation with consistent descriptions.
Benefits
- Enhance description quality with AI-enriched, creative text
- Save time by simplifying lengthy drafts into clear summaries
- Standardise campaign and idea descriptions across teams
- Reduce manual effort in product innovation processes
Business value
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Reduced campaign costs
50% reduction in the cost of campaign creation
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Revenue uplift
1% increase in revenue from new products
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Higher quality inputs
Generate more consistent, creative descriptions that strengthen innovation results
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Enhance campaign ideas and campaign descriptions