Accelerate audience segmentations
Create customer segments powered by AI to predict behaviour and personalise engagement.
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Overview
AI scores in SAP Emarsys Customer Engagement help you target customers based on predicted behaviours such as conversion, churn, or spending. These AI-generated segments are updated continuously, learning from customer data to identify behavioural patterns. You can engage first-time buyers who are likely to return, reach out to at-risk contacts, and personalise offers by lifecycle stage or engagement level.
Benefits
- Predict future customer behaviour based on past actions
- Encourage engagement or prevent attrition using predictive insights
- Improve customer targeting and relevance
Business value
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Smarter segmentation strategies
Use AI to automatically group customers by predicted behaviour and value
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Higher engagement rates
Deliver personalised outreach based on lifecycle stage and likelihood to convert
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Proactive retention initiatives
Identify churn risk early and intervene with targeted messaging
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