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Go big with sports & entertainment solutions

Learn how to engage fans and customers before, during and after an event with SAP solutions for sports and entertainment.

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Learn more about the connected stadium

SAP Sports One steps up the game

Introducing the latest game-changer from SAP: A sports-specific cloud  solution powered by SAP HANA. Unlock insights and efficiently manage any team, and any player with one unified platform – to maximise performance. 


Innovation video for sports & entertainment

How SAP Innovations help sports and entertainment companies embrace the digital era leveraging Big Data and cloud solutions.

49ers’ new stadium   – a fan favourite

There are some sports arenas in the United States that can only be described as iconic. Will we soon add Levi’s® Stadium to the list?

Mannheim hockey fans score with SAP

Learn more about SAP's Adler Mannheim Fan App. Find information on games, players, and collecting points to receive discounts in the fan shop – the app connects it all.


SAP for Entertainment

With the latest SAP solutions, organisations in the entertainment industry are pioneering world-class innovation in engaging and understanding customers like never before. Behind the scenes, SAP helps entertainment organisations maximise revenue streams and ensure streamlined operations.

The Digital Casino

What does the future of casinos look like? Virtual reality, hyperconnectivity, platforms and big data are influencing the way we do business, also for casinos. See a video on how SAP sees the future of casinos is going to be.

Entertainment customers rely on SAP

Entertainment customers like Casinos, Theme Parks, Lotteries, etc. are using SAP solutions to improve their business today. Caesars Entertainment relies on SAP for managing its supply chain, while online lottery Tipp24 improved their customer targeting by 300%. With SAP HANA, TORUK – The First Flight by Cirque du Soleil® engages its customers like never before. Arclight Cinema implements SAP S/4 HANA Finance to help improve its POS operations.

Meet SAP at G&L and G2E

SAP will be proudly sponsoring the G2E and G&L events for the first time in 2016. The Global Gaming Expo (G2E) is the preeminent show for the global casino-entertainment industry. The exclusive Gaming & Leisure (G&L) Roundtable is one of the most sought after forums in the Gaming and Leisure industry.


See what our customers are saying


Play locally, think globally, drive loyalty

The Internet has turned every business into a global business, and professional sports teams and leagues are no exception. As a result, they are exploring new ways to tap into the passion of their customer base to create deeper loyalty that drives growth on a global scale.

Shaking up the entertainment industry

Audiences today won’t stand for one-size-fits-all entertainment. But how do you determine what an increasingly segmented viewing audience wants, and what they will pay to get it? Find out – in this brief, and discover how fragmentation has changed the entertainment industry forever.

The future of sports marketing

Play locally, think globally, drive loyalty – that’s the future of sports marketing. The Internet has turned every business into a global business, and professional sports teams are no exception. Explore how the industry is creating deeper loyalty and engagement amongst fans.


Explore the hottest topics in sports and entertainment


World Class Sport inspired by digitization

Innovative IT wows sports fans—in the stadium, on the golf course, and at the racecourse.

Dawn of the big data

We are still in the early stages of a new era in sports: the era of big data.

Designing a Fan Experience for Super Bowl 50

What about the people who want to experience the Super Bowl outside of the stadium? 


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.

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