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Engage shoppers in the moment with SAP retail software

Give consumers the products, information, and personalised shopping experiences they want – when and where they want them – with retail management and omnichannel commerce software from SAP. Harness real-time customer and point of sale (POS) insights, reach shoppers across any channel (including mobile), and get the visibility you need to optimise everything from merchandising to your supply chain.

Get an overview of SAP for Retail

Register for the SAP Future of Food Forum


EKN: The future of retail analytics?

In the not-so-distant future, retail analytics will embed customer insights deep and wide across the enterprise. They’ll be so pervasive that they’ll influence all decision making across all functions.

8% retailers

can engage customers contextually and deliver personalised offerings. Want to benchmark yourself with peers?


Retail – reimagined for the new economy

Reimagine your retail business as a living system that can sense, respond, and adapt to customers’ needs in every moment – and even predict them in advance. With transformative new technologies, you now can. Learn more about digital transformation in the retail industry – and see how SAP solutions can help you thrive in this era of unprecedented innovation. 

Re-writing the rules of retail

Research by Deloitte Consulting predicts that nearly all store sales will be influenced by digital by 2020. So how can retailers adapt and even thrive when technology is rewriting the rules of retail? Find out – and explore five tech trends shaping the industry. 

7 technologies changing in-store shopping 

Is 3D printing a fad or the future? Does the Internet of Things (IoT) affect more than operations? This info-packed infographic examines seven innovative technologies that are changing the way consumers shop in store – and how retailers can respond.  

Assess your digital readiness

Is your retail business ready to meet the needs of tech-savvy shoppers? Take our short survey on everything from operations and mobile apps to in-store analytics to find out how ready you are – and get a customized report outlining areas for improvement. 

IoT and digital transformation

Few technologies have greater potential to transform customer engagement than the Internet of Things (IoT). Read this IDC report to learn how IoT is revolutionizing the consumer products, retail, healthcare, and discrete manufacturing industries.

See what our customers are saying...


Connect marketing and merchandising

Retailers need to close the gap between marketing and merchandise planning – but it’s not that easy, and digital channels are widening the gap. Read this paper from Retail Systems Research to learn about specific actions you can take to solve the problem.

Shopper desires vs. retailer capabilities

Discover how you can stay ahead of ever-changing customer desires and retail trends – and ultimately sustain your company’s future. Download this study to learn how to develop innovative marketing strategies that can help you respond to an evolving industry.

Omnicustomer retail 101

Learn all about omnicustomer retailing, which offers customers the intimate brand relationships they crave. It serves up personalisation and approachable brand engagement – whether consumers are researching a product or making a purchase across multiple devices. 


Small retail business? Broaden your horizons

SAP Anywhere makes it possible. Open your own online store in minutes and sell on digital marketplaces such as Amazon and eBay. Sync your inventory automatically and watch your revenues grow.

Get fresh perspectives from retail experts


Connect with Experts in the
Retail Industry  

Explore useful resources and essential information to help your organisation implement and operate SAP for Retail solutions.

Sales & Marketing: 5 Ways to
Use Networks

It’s not just procurement teams that struggle to leverage business networks so they can tap into today’s networked economy…

6 Reasons Instagram Is Essential To Fashion And Fitness Brands

From democratizing fashion by making it accessible to a larger audience, to facilitating crisp, smart marketing avenues, Instagram adds value to the fashion industry in more ways than one.


Retail’s looming talent crisis

How can HR leaders respond to unprecedented, growing workforce challenges in retail? Oxford Economics surveyed hundreds of executives and employees to find out.

Customer Activity Repository Free Cloud Trial

Start playing with analytics and applications that sit on top of a rich set of Omnichannel retail data, drilling down on various kpis to better understand the business, as well as the entire customer journey.

Real innovations. Real connections. Real solutions.

At the 2017 NRF Convention & EXPO in New York City, you’ll find all that – and more!

Join 33,000 of your industry peers to take advantage of this unmatched opportunity for learning and networking, plus the chance to explore the latest technology and solutions for retail.

Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 

SAPPHIRE NOW + ASUG Annual Conference

Join us May 16–18 for networking, strategy, discussions, and education on the latest breakthrough solutions from SAP.

Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.

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