Data strategies built for customer trust
The power of a single view of customer data
Imagine how you could engage with customers if you had a single, enterprise-wide view of their data – one that respects their privacy and reduces risk.
Integrate customer experiences
Anonymous visitors become loyal customers after you remove friction from engagements and deliver trusted and personalised experiences.
Engage on your customers’ terms
Greater control over personal data gives customers the confidence to engage with your business and helps you meet data privacy regulations.
Encourage customer loyalty
Customers want to trust you. Accurate customer data that powers real-time engagements across marketing, sales, service, and commerce can help.
Data-driven customer experience in action
The benefits of a customer data platform
Use a customer data platform to grow revenue, reduce IT strain, and refocus your data strategy on customers.
The value of customer identity and access management
Respect data privacy and deliver smooth experiences that increase the lifetime value of every customer.
See how our customers are succeeding with customer data solutions from SAP
Simplify the process of turning customers into fans using a dynamic data foundation
Place customers at the centre of your business
Elevate customer experiences across marketing, commerce, sales, and service. SAP Customer Data Platform bridges online and offline data to help you understand your customers and deliver relevant, trusted, and personalised engagements.
Turn unknown online visitors into known, loyal customers
Identify visitors securely across digital properties, create a frictionless experience, and power relevant customer engagements based on first-party data on a SaaS solution.
Build customer trust and address data privacy risk
Address requirements of regional data protection laws, such as GDPR, CCPA, and LGPD, and manage customer consent, preference settings, and data from a central platform.
Want to learn more?
Discover data done right
A single customer foundation for data-driven insights can help you facilitate
growth, lower costs, mitigate risk, and simplify your tech stack.
See agile customer data management in action
SAP Customer Experience solutions expand customer reach and reduce the cost to serve to create more revenue for your business.
Get customer data news you can use
A monthly dose of news on SAP Customer Data Cloud can help you get the most from your solutions, delivered directly to your inbox.