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What is CRM?

Person at centre of CRM process

CRM stands for Customer Relationship Management

If you work in sales, marketing, or customer service, you’ve probably heard the term before – but what does CRM mean, and what can it do for your business?

Why is CRM important?

What are the benefits of CRM?

CRM benefits are wide-ranging – from higher levels of customer engagement, loyalty, and revenue to lower costs and smarter customer-facing activities. Explore some of the top benefits of CRM systems below.
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