Drive sales and marketing operations with planning and analysis

Drive profitable growth with next-generation planning and analysis that brings together finance and supply chain processes.

Speed your time to market

Adapt to a changing environment quickly with cross functional plans and in-depth commercial analysis.

Drive outcomes for stakeholders across departments

Improve profitability with optimised projects and campaigns
Align commercial programmes with supply chain and finance
Analyse customer, product, and category performance
Improve strategy execution

SAP Analytics Cloud Planning delivers a dedicated marketing budget planning feature, incorporating top-tier practices from leading CPG companies. This innovation empowers marketing leaders to craft and oversee marketing agendas, campaigns, and initiatives, both top-down and bottom-up, enriched with intuitive analytical visualizations.

Benefits of SAP BTP integrated with ERP and customer experience technology

Improve operational and commercial efficiency with enterprise plans.

Link customer teams to operations

Improving profitability requires holistic analysis across finance, supply chain, sales, and marketing so that all teams remain in lockstep with customer sentiment and demand. With SAP solutions, you can:

Analyse all relevant data sources for a harmonised view of products, categories, and customers
Build plans that enhance confidence using trusted data
Implement a collaborative planning process that spans business units to optimise operations, increase efficiency, and ensure profitability
Speed your ROI with business accelerators and pre-built scenarios that help you realise value quickly

Accelerate time to value with access to internal and external data

Combine relevant trusted data sources, SAP and third-party
Access real-time operational and financial data
Connect to and harmonise data in a single solution
Analyse critical and accurate information to improve margins

Improve insight and compliance by connecting your back-office

Prioritize back office activities for VIP customers
Respect customer privacy with standards and governance
Fuel personalisation across the enterprise

Dynamically react to customer engagements while respecting consent

Track brand and category segment performance
Analyse all customer touch points
Utilise deep customer understanding with actionable profitability plans

Maximise profitability with commercial plans

Compare actuals vs plan using trusted data on demand
Increase agility with collaborative plans
Improve accuracy with automated forecasts powered by machine learning
Grow margins by integrating demand with supply chain plans

Value-driven results

Using SAP Analytics Cloud and SAP Datasphere solutions, Porsche automated processes, broke down silos, and gained deeper data-driven insights with access to SAP and third-party sales data for rapid analysis.

Less preparation time for sales meetings, down from days to hours

Real-time

Access to trusted data on sales, leads, and pipelines on a granular level

3000

users

In departments ranging from customer relations to controlling to HR

Data is at the centre of everything we do at Porsche. That’s why we used SAP Analytics Cloud and SAP Datasphere to improve efficiency, performance, and intelligence. Together, these two solutions helped us transform our data capabilities throughout the company.

Markus Hartmann IT Project Management Lead, Porsche

Read the customer story