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Build your revenue growth by supporting pricing optimisation strategies

Drive efficiency, customer satisfaction, and profits with smart and dynamic pricing optimisation software.

Streamline pricing for more intelligent, efficient, and successful pricing strategies and outcomes by enabling analysis and price-setting automation consistently across sales channels.
  • Efficient, next-generation approach to pricing with a cloud deployment
  • Faster pricing processes and less need for human intervention
  • Aligned processes and improved consistency across channels and locations

Key Benefits of SAP's dynamic pricing software

Increase efficiency through process automation

Reduce workloads in the pricing department and limit inconsistencies and errors with dynamic pricing software and less human analyses and manual tasks.

Process large amounts of data in real time

Access multiple data sources, including store and transaction data, company targets, competitor prices, seasonal trends, and regional factors such as weather.

Recognise and correct pricing inefficiencies

Boost revenues and margins by reducing markdowns, loss, and overstock, while building a positive price image and improving loyalty with competitive, fair prices.

Key features of our products

Comprehensive pricing functionality

  • Configure price strategies for specific segments of your portfolio
  • Define groups of items and fine-tune settings
  • Schedule price computations

Pricing strategy simulation

  • Simulate the impact of different price strategy algorithms
  • Assess complementary goods substitution against your key performance indicators

Detailed statistics and individual dashboard

  • Chart current values and changes for metrics, such as revenue, profit, margin, visits, conversion percentage, and visitor value

Technical Information

This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

Installation and setup

Follow the setup instructions so you can start running your SAP software quickly and confidently.


Optimise configuration of SAP Dynamic Pricing by GK with our comprehensive configuration guide.


Find out how you can seamlessly integrate SAP Dynamic Pricing by GK with your existing IT landscape.

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.


Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.


Get the support you need to keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Security and Compliance

Focus on your business and customer relationships, while knowing that your data is safe and reliable. With a proactive, predictive approach, SAP helps ensure compliance and data security in the cloud and within an on-premise data centre.

Questions? Get in touch!

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