Extend SAP S/4HANA with connected trade spend planning, analytics, optimization, and execution for Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) teams. Align planning, decisions, and execution on a single data foundation to improve trade spend effectiveness, enable faster in-year adjustments, and strengthen execution across the commercial process.
By XTEL SRL.
Overview
Turn disconnected planning into connected execution
Bring pricing, promotions, trade investment, assortment, and field execution into one workflow so teams can coordinate decisions, execute consistently, and respond faster to market changes across the year.
Connect commercial processes through one data model
Harmonize finance, master, market, and customer data from SAP and other sources in a unified CPG model so teams can plan, execute, and optimize from the same trusted foundation.
Move insights into actions that drive commercial value
Connect planning, analytics, and execution in a closed loop so teams can evaluate scenarios, act on recommendations, and refine plans based on real market outcomes, with explainable guidance embedded directly into workflows.
Extend SAP with connected trade spend decisions
Strengthen commercial agility without disrupting the digital core by aligning planning and execution with SAP S/4HANA and SAP Business Technology Platform, helping Sales and Finance teams work from a single commercial plan with governance built in.
Scale globally with an enterprise-ready CPG platform
Support complex, highly fragmented, and multi-country operations with a configurable and extensible platform built for CPG and FMCG, running on Microsoft Azure and designed to operate at scale while maintaining governance.
Details
Solution type
Extensions and Add-ons
Industry
Consumer Products, Wholesale Distribution, Retail, Healthcare
Compatibility
Works with
This product is compatible with or enhances the functionality of these SAP solutions but doesn't require them.
- SAP Revenue Growth Management
- SAP Promotion Management
- SAP S/4HANA Cloud Private Edition
- SAP Integrated Business Planning
- SAP Integration Suite
- SAP ERP
- SAP Advanced Planning and Optimization
- SAP Business Technology Platform
- SAP Analytics Cloud for business intelligence
- SAP S/4HANA Cloud Public Edition
- SAP Trade Management
- SAP Analytics Cloud for planning
Features
Harmonize and enrich multi-source commercial data
Catalog, harmonize, and enhance multi-source commercial data in a governed model for CPG and FMCG. Apply automated validation, anomaly detection, and baseline preparation to feed models that generate revenue and profit KPIs that power planning, optimization, and execution.
Plan and execute trade activity in one connected workflow
Manage trade terms, promotions, pricing, contracts, and rebates in one workflow so teams can execute in year with greater control, reduce manual effort, and keep commercial plans aligned with financial objectives.
Simulate and optimize commercial scenarios before execution
Build, compare, and optimize commercial scenarios before execution using predictive and prescriptive capabilities. Simulate pricing, promotions, and trade investment choices, apply business constraints, and incorporate your own models and logic into the planning process.
Analyze outcomes and strengthen in-year commercial decisions
Measure plan performance with post-event analysis that helps teams evaluate outcomes and identify optimizations in real-time. Track performance across customers, products, tactics, and time periods to strengthen in-year decisions.
Guide commercial decisions with agentic AI
Use Agentic AI for CPG to surface recommendations, explain trade-offs, and guide next actions within everyday workflows. Connect planning, analytics, and execution in a closed loop so teams can respond faster and refine decisions based on market outcomes.
Plans and pricing
All plans include:
- AI-Augmented Data Management: Enhance and transform data by applying business insights through advanced algorithms and AI models, ensuring improved data generation, storage, and accessibility.
- Advanced Post Event Analytics and Calendar Optimization: Uncover high-value opportunities that enhance incrementality across the value chain using advanced analytics and strategic calendar insights.
- Price Analytics and Simulation: Test and prove both base and promotional price scenarios across products and retail customers.
- Competitive Analytics and Strategy Development: Analyze market dynamics and competitor pricing to optimize strategies, leveraging advanced analytics for improved market positioning and profitability.
- Advanced Enterprise Planning and Revenue Optimization: Leverage AI technology to enhance decision-making and drive revenue growth through improved forecasting and resource allocation.
- Commercial Strategy Optimizer: Automate planning with data-driven insights, real-time margin analysis, and exports to XTEL TPX or TPM solutions.
- Always-on Plan Optimizer: Utilize ADAM-enhanced data for real-time insights, align plans with operations, and inform HQ for strategic alignment.
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Technical Information
Technical details
| Solution type | Extensions and Add-ons |
| Category | Data and Analytics |
| Industry | Consumer Products, Wholesale Distribution, Retail, Healthcare |
| Works with |
|
Deployment and operations
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Deployment |
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| Globalization |
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| Operations |
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Security and compliance
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Security |
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| Compliance |
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| Privacy policy |
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner. |
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Resources
Maximizing Revenue Management Value: A BCG and XTEL Whitepaper
Promotion Optimization Institute (POI) 2025 Vendor Panorama: XTEL Earns Fourteen Best in Class Category Distinctions
Webinar on RGM Evolution in CPG Industry: What to Modernize and How to Deliver Value
Publisher
XTEL SRL.
XTEL is a leading global provider of enterprise planning, trade and revenue management solutions for consumer goods companies (CPGs). By combining next-generation AI-driven technology, deep industry expertise, and a track record of successful deployments across five continents, XTEL empowers CPGs to drive profitable revenue growth at scale through proven commercial execution.
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