Achieve impactful results through an intelligent demand planning solution

Revolutionize your demand planning by integrating marketing data, market metrics, and key demand drivers. This SAP Analytics Cloud Business Content provides intuitive interfaces, enabling you to enhance forecast accuracy through AI and machine learning in target markets, securing a competitive edge.

Benefits

  • Simplify demand planning and optimize your time and quality

    Automatically identify behavioral patterns, periodic cycles, subtle changes, and emerging trends, generating highly accurate planned demand data through predictive algorithms. Focus on analyzing and deciding.

  • Drive business success with precise demand forecasts

    Integrate marketing actions, promotional plans, market metrics, and key demand influencers to create precise forecasts. Leverage synthetic data modeling to simulate product launches or isolate extraordinary events, removing noise from predictions. Achieve superior accuracy, robustness, and alignment between demand plans and market reality.

  • Gain deep insight into market drivers

    Analyze macroeconomic indicators, competitor pricing, weather patterns, and seasonal trends to provide a comprehensive understanding of the forces shaping demand. These insights help companies anticipate change rather than simply react, unlocking strategic foresight and data-driven planning.

  • Minimize costs and maximize customer satisfaction with accurate forecasts

    Help businesses reduce excess inventory, minimize stockouts, and avoid lost sales. The result is optimized working capital, improved service levels, and a more responsive supply chain. Customers benefit from better product availability, leading to higher satisfaction and loyalty.

Features

Empower strategic decisions using marketing action plans

Detail activities, define the impacted market scope, and enhance forecast quality. The solution leverages this data to improve predictions and highlight the impact of actions on demand, empowering strategic decisions.

Empower strategic decisions using marketing action plans
Enlarge

Track demand determinants

Capture, process, and tailor variables like consumer behaviors and market dynamics to your target market. Enhance forecast accuracy and gain actionable insights that drive better decision-making.

Track demand determinants
Enlarge

Monitor market metrics

Track indicators such as market share, competitive intensity, consumer trends, and responses to marketing campaigns, all contextualized by target market. Use this information to generate more assertive forecasts.

Monitor market metrics
Enlarge
Show moreView media gallery

Plans and pricing

All plans include:

On-the-fly master data generation for demand determinants, market metrics, and marketing actionsUnified segmentation tool for customer and product grouping configurationCreation and configuration of target markets by correlating key components: market metrics, demand-determining variables, and marketing actionsDashboard displaying model versions with their respective data volumes, along with functionality to generate new versions, apply data locks, and perform data transfers between versionsDedicated planning interfaces for demand-determining variables, marketing actions, and volume management, accessible through both target market configurations and ad hoc scenariosPre-configured components to support predictive scenario processing include data action, predictive scenario definition, and multi actionDetailed technical documentation covering dimensions, models, transactions and applications, and predictive process