Elevate customer experiences across marketing, commerce, sales, and service. SAP Customer Data Platform bridges online and offline data to help you understand your customers and deliver relevant, trusted, and personalised engagements.
Unlock omnichannel customer engagement
Unify all customer data sources, respect data privacy, and activate rich insights in real time to exceed customer expectations across all types of customer engagements.
Key Benefits
Increase revenue
Uncover hidden business opportunities by unifying all customer data, and improve omnichannel engagement by gaining confidence in your customer profiles.
Build trust and reduce compliance risk
Understand how customers want to engage with your company, while reducing compliance risks, through an enterprise data privacy and governance foundation.
Boost customer acquisition, retention, and loyalty
Activate the right customer data, based on its purpose, and deliver it to the right engagement systems in real time for hyper-personalised engagements.
Key Features
What are analysts saying about customer data platform solutions?
Exceed customer expectations with a next-generation CDP solution
See how customer data platforms can activate exceptional cross-channel customer experiences in this report from 451 Research, part of S&P Global Market Intelligence.
Technical Information
This product is deployed in the cloud, and system and software requirements vary by specific customer scenarios.
Installation and setup
Follow the setup instructions so you can start running your SAP software quickly and confidently.
Configuration
Optimise configuration of the SAP Customer Data Platform with our comprehensive configuration guide.
Integration
Find out how you can seamlessly integrate the SAP Customer Data Platform with your existing IT landscape.
Pricing and Packaging
Deployed in the cloud, this product is available as software as a service (SaaS) through an annual subscription, based on the number of contacts.
SAP Customer Data Platform
Price upon request
Unify your customer data sources, respect data privacy, and activate hyperpersonalised customer experiences in real time.
- Comprehensive, unified customer profiles
- An enterprise data privacy and governance foundation
- Real-time customer insights
SAP Customer Data Platform
Unify your customer data sources, respect data privacy, and activate hyperpersonalised customer experiences in real time.
- Comprehensive, unified customer profiles
- An enterprise data privacy and governance foundation
- Real-time customer insights
Get Started
Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
Services
Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.
Support
Get the support you need to keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.
Security and Compliance
Focus on your business and customer relationships, while knowing that your data is safe and reliable. With a proactive, predictive approach, SAP helps ensure compliance and data security in the cloud and within an on-premise data centre.