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Deliver a personalised, responsive experience

Increase customer satisfaction and retention by creating a B2C experience for B2B manufacturing customers.

Make every customer experience personal

Evolve your strategies for engaging customers, channel partners, and distributors across the manufacturing lifecycle.

50 %
Digital enhancement

By 2020, 50% of manufacturers will see most of their business depend on creating digitally enhanced goods and services.

58 %
Increased demand

58% of manufacturers forecast increased demand for services.

86 %
Customer experience

86% of B2B executives consider customer experience to be very important.

Delivering end-to-end B2B customer experiences

Meet B2B customer expectations for a consistent and compelling experience at every touchpoint, across all channels.

See why SAP is a leader in B2B commerce

Find out why SAP Commerce Cloud has been recognised as “a full-featured suite that leverages the strengths of the SAP ecosystem” and named a leader in The Forrester Wave™: B2B Commerce Suites, Q3 2018 report.

Enable digital transformation of CPQ

Transform your end-to-end customer experience by using SAP Customer Experience solutions to seamlessly integrate configure, price, and quote (CPQ) processes across e-commerce and internal sales on one platform.

Leveraging one platform for many opportunities

Adapt to changing industry trends and digital technologies that are revolutionising the manufacturing industry.

Take advantage of the exploding aftermarket

Discover why the aftermarket for manufactured goods is estimated to be four to five times larger than the OEM business, and how you can stay competitive and deliver world-class aftermarket capabilities with SAP Customer Experience solutions.

Leverage the power of the customer

Make the B2B customer the primary focus in every transaction with personalised service, shifting the balance of power away from the supplier. See how SAP Customer Experience solutions can help you leverage that power to gain loyal customers.

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