Skip to Content
Contact Us
Chat Now Chat Offline
Get live help and chat with an SAP representative.
Contact Us
E-mail us with comments, questions or feedback.

Grow your business, brand, and customer loyalty

Meet consumer demand and seize emerging opportunities by choosing a direct, indirect, or hybrid route to market.

Build market share with an intelligent strategy

Rethink customer engagement, deliver seamless omnichannel experiences, and build hyperconnected networks to win the market.

73 %
Business models

73% of consumer products organisations consider it important to deploy new digitally-enabled business models.

100 %
Consumer product companies

100% of the most innovative consumer products companies in the world run solutions by SAP to deliver great customer experiences.

90 %
Industry growth

90% of industry growth will be captured by companies committed to building strong customer relationships and customer engagement.

Serving modern trade with intelligence and agility

Transform your relationship with retailers and grow hyperconnected business networks for mutually beneficial collaboration.

Reimagine modern trade for more effective promotions

Plan and execute mutually profitable trade and brand promotions with retailers by reimagining the modern trade process with the SAP Trade Management solution.

Personalising initiatives for independent stores

Leverage self-service ordering and personalised experiences to serve your fragmented trade profitably and reduce B2B cost.

Brew optimal customer engagement and sales flow

Learn how an Ethiopian beer brand optimised sales processes and successfully connected Ethiopians with the help of SAP Customer Experience solutions for consumer products.

Turn innovation into longevity

See how Swinkels Family Brewers uses innovative technology to successfully launch sales and distribution and digitally transform the customer experience of ordering beer.

Going direct-to-consumer to build trust and advocacy

Turn online visitors into known customers by providing superior customer experience and seamless end-to-end customer service.

Get to the essence of a great customer experience

See how dōTERRA, manufacturer of high-quality essential oils, offers an online experience that has 68% of customers reordering.

Connect with customers for personalised experiences

Learn how SAP customers innovate campaign management, drive digital transformation, and deliver personalised customer experiences.

Are you ready to go direct?

Learn how ready are you for D2C. Don’t miss the opportunity to get closer to consumers and amaze them on every step of their journey.  

Back to top