SAP Commerce Cloud

Capture demand in AI-driven discovery and follow through with exceptional experiences that convert buyers and build loyalty.
AI chatbot in SAP Commerce Cloud

What is SAP Commerce Cloud?

SAP Commerce Cloud is a unified platform that delivers personalisation and efficiency by fuelling embedded AI with holistic, end-to-end business data.

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From discovery to delivery, create effortless experiences at every step with tools that help you:

  • Grow across traditional e-commerce channels and emerging AI touchpoints.

  • Manage end-to-end B2B, B2C, and B2B2C commerce from one platform.

  • Uphold order delivery promises with agentic commerce-led scenario planning.

  • Unlock enterprise-wide AI use cases with SAP Business Suite connectivity.

Read the B2B solution brief  
Read the B2C solution brief  
Discover holiday trends that drive results

Explore how evolving customer expectations, new channels, and intelligent commerce tools are reshaping the busy shopping season.

Read the e-book

Key features

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Core commerce

Integrate best-in-class tools for parts of your stack (such as headless CMS, advanced search, and custom front end), while keeping other parts (such as inventory and pricing) on the core platform without the overhead of a full composable build. Gain peace of mind with AI-enabled monitoring for your commerce operations.

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Commerce AI

Make teams more effective and shopping experiences more personalised with AI-supported functionality throughout the commerce experience.

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Product catalogue management

Create a comprehensive view of your product data to drive consistent omnichannel experiences. Use commerce AI agents to organise and enhance product catalogues so customers can easily discover, research, and buy while commerce teams are freed from routine tasks.

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Pricing, promotions, and payments

Choose payment approaches and partners that are right for you while surfacing the right cross-selling and up-selling offers to each customer.

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Search and discovery capabilities

Deliver highly relevant, natural language–driven product discovery that quickly connects the customer with the products and services that fit their needs.

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Composable storefront

Build engaging online shopping experiences with modular, interchangeable components. Choose the solutions for each part of your digital storefront that are right for your customers and brand.

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ESG economic validation report

Explore the economic benefits of integrating SAP ERP and Commerce Cloud.

Read the summary

See how customers are succeeding with Commerce Cloud

Managing every experience with single commerce platform

Learn how Universal Destinations & Experiences is transforming its theme parks to create seamless and unforgettable experiences.

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Streamlining order management

Learn how Nokia is updating their order-to-cash processes to improve the customer experience.

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Doubling revenue over three years

Read how Online Metals used SAP Commerce Cloud to create a B2B e-commerce and marketplace experience for cut-on-demand metals and plastics.

Read the customer story 

Creating consistent omnichannel customer experiences

Discover how Coca-Cola Hellenic Bottling Co. enhanced sales with SAP Commerce Cloud, enabling flexible and secure digital ordering.

Read the customer story 

Increasing customer satisfaction by anticipating needs

Learn how Cintas used the unified platform offered by SAP Commerce Cloud to help customers interact with the brand on their own time.

Watch the video 

Building a flexible and scalable digital presence

Learn why Christ chose SAP Commerce Cloud to achieve their goal of 99.9% uptime while shipping more than 60,000 orders from store to customer during their peak holiday period.

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Building a scalable B2B e-commerce platform

By migrating from on-premises to SAP Commerce Cloud, Airbus built a stronger B2B e-commerce foundation and achieved a 30% conversion rate.

Read the customer story  

Transforming digital fashion experiences

A leading fashion retailer, New Look modernised digital shopping to improve reliability and achieve GBP 4 million in operational savings.

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Take an interactive product tour

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Explore some of the key features in our interactive product tour for Commerce Cloud.

Take the product tour

SAP Commerce Cloud is recognised with industry awards

Resources

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See what analysts are saying about SAP Commerce Cloud

2025 Gartner® Magic Quadrant™ for Digital Commerce

SAP is honored to be the only vendor to be named a Leader 11 times since 2014.*

Download the report 

Road map, technical, and security resources

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Reap the benefits of e-commerce innovations

Learn about planned innovations, future releases, and product visions for the Commerce Cloud solution.

View the Commerce Cloud road map 

Explore more solutions

SAP Order Management

Provide a single view of sales, inventory, and fulfilment to power a unified commerce journey.

Learn more
SAP B2B Self-Service Portal

Free up your sales and support teams by giving customers 24/7 self-service access to critical order details.

Learn more
SAP Business AI for Customer Experience

Improve customer experiences and drive results with time-saving AI marketing and e-commerce solutions.

Learn more

Frequently asked questions

Commerce Cloud is our proven e-commerce solution built mainly for large enterprises with advanced B2B, B2C, and B2B2C use cases. You can customise the solution to meet your specific needs and manage complex catalogues, products, and configurations for creating exceptional, hyper-personalised omnichannel experiences.

Commerce Cloud can help you ease the buying process for your customers with a smooth experience from search to sales. A combination of intuitive self-service capabilities and AI-enhanced merchandising, guided selling, assisted service, and chatbots further aid the buying process and drive more profit at a lower cost of ownership. Commerce Cloud also simplifies complex e-commerce and order processes, so you can engage customers more effectively and connect demand with your supply chain.

Prebuilt integration is based on SAP Integration Suite, which helps connect applications with other SAP and third-party cloud and on-premises applications. Since Commerce Cloud is based on open APIs, you can quickly integrate it with third-party solutions as well. We offer many pre-built integrations to third-party solutions through SAP Store. You can also use serverless microservices to extend your e-commerce architecture through the open-source project “Kyma.”

Yes, Commerce Cloud can enable headless e-commerce scenarios through an API-first approach and the decoupled JavaScript-based storefront layer. This enables the creation of exceptional e-commerce experiences on every channel, device, or location, without requiring updates to the back-end core e-commerce software.

Yes, Commerce Cloud provides an embedded solution for product, content, and catalogue management.

 

The Product Content Management solution enables you to consolidate product data and catalogues centrally and publish them in various channels. You can make edits through an intuitive user interface, enhance product content quality with built-in data validation and workflows, bulk-edit and mass-upload product data, and support multilingual catalogues for a global e-commerce site.

*Gartner, Magic Quadrant for Digital Commerce, Aditya Vasudevan, Ant Duffin, Mike Lowndes, Sandy Shen, Jason Daigler, Penny Gillespie, 3 November, 2025.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

SAP was recognised as SAP Hybris in 2014, 2016 and 2017.

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