Customer experience and CRM solutions
The agentic solution for marketing, commerce, sales, and service—and the operations behind them.
Unite customer applications, data, and AI with SAP Business Technology Platform to accelerate growth and deliver winning experiences.
From demand to resolution, CX apps connected to your SAP ERP keep processes humming while Joule and AI agents orchestrate insights and autonomous actions—so your team can reimagine what’s next.
CX apps handle the core
Keep marketing, sales, and service connected with SAP CX apps managing daily operations.
Apps, data and AI work in sync
Joule and AI agents connect with SAP ERP to automate processes and simplify complexity.
Your people can focus
Automation frees teams to innovate, build relationships, and drive growth.
SAP Business AI
From campaign creation to customer support, Joule and AI agents help your business move faster, work smarter, and delight your customers at every step.
SAP Business Data Cloud
Gain one trusted, governed view of your business with harmonised SAP and third-party data that enriches every customer interaction.
SAP Business Technology Platform
Deliver truly customer-centric experiences by connecting customer-facing solutions with your back-end ERP, supply chain, or finance systems.
Explore SAP solutions for customer experience and CRM
SAP Customer Loyalty Management
Create and deliver meaningful, relevant experiences that extend your brand presence and culminate in customer advocacy.
See how customers are succeeding with CX solutions from SAP
Securing delightful customer experiences with SAP CX solutions
Hear from Mr. Hiren Dhakan how SAP Customer experience solutions play a key role in enhancing the overall customer experience and contributing to positive revenue growth.
Constructing positive impact with SAP customer experience solutions
Hear from Mr. Prakash Hegde how SAP CX solutions impact L&T Construction & Mining Machinery positively as well as their clients in achieving overall customer satisfaction & driving business growth.
Improving the holistic buying experience with SAP Commerce Cloud
Hear how Fabindia is bringing ethnic experience to consumers and consistently delighting customer experience with SAP Commerce Cloud.
Taking a customer-first approach to digitalisation
Discover how Toyota Motor Philippines integrated SAP solutions to gain better customer insight, enhance engagement, and provide a more consistent customer experience.
Explore AI-driven innovations
AI agents for sales, service, and e-commerce
Elevate the customer experience with AI built into CRM, e-commerce and marketing apps. AI agents help customers find products, check order status, and answer service questions, freeing your support teams to focus on value-added activities.
See what analysts are saying about SAP
Gartner® Magic Quadrant™ for Digital Commerce
SAP is honored to be the only vendor to be named a Leader 11 times since 2014.*
Gartner® Magic Quadrant™ for Personalisation Engines
For a sixth consecutive time, we’re recognised in the Leaders Quadrant.*
Resources
VALIDATION STUDY
Analysing the benefits of CX with ERP
Learn the economic benefits of SAP CX integrated with SAP ERP, including better customer experiences and higher productivity.
WHITEPAPER
Managing exponential change with intelligent CX
Discover how you can create deeper connections with customers even as demands shift and challenges grow.
E-BOOK
Implementing AI and winning customers for life
Get quick steps for implementing AI and learn how AI revolutionises customer experiences and loyalty with powerful new tools.
REPORT
Providing differentiated customer experiences
Explore the technology, data insights, and business processes driving exceptional customer experiences in this IDC survey.