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Innovate to beat the competition, integrate to delight the customer.
Use the power of your entire enterprise to make each customer feel like your only customer.
Customer experience starts at the core of your company with end-to-end enterprise integration
Fast competitive advantages, with easy application integration and customisation
Know your customer at every point in the journey: buying, deliver, payment, return, post-sale
Top 10 ways SAP BTP can enhance the customer experience
Create a better customer experience with SAP BTP.
Combining the power of SAP Customer Experience Solutions with SAP Business Technology Platform can provide real-time insights and data to optimise every customer interaction with your company.
Bring the entire enterprise to your customer
Create a seamless, unified front to your customers by integrating all departments and processes
Customer delivery, inventory, and return data – all in one place
Empower your organisation to conduct analysis
Simplify the user experience when it comes to analysis during planning and execution
Get the right offer, to the right person, at the right time with predictive planning
Gain competitive advantage through customisation
Quickly integrate and enhance business processes, applications, and data across your enterprise
Agility, enhanced: Low-code and no-code app development and automation can simplify tasks and processes
Connect people, data, and workflows to boost customer engagement and retention
Meet our customers
See how global organisations use SAP Customer Experience solutions and SAP Business Technology Platform to delight their clients and prospects.
Integrating the enterprise into a unified face for customers Find out how Tessco provides next-gen experiences by replacing the siloed structure of its own teams with a collaborative organisation. Consolidating data on one platform for transactions and analytics
Learn how Ferrara Candy Company is able to better understand its retail customers’ needs, achieve rapid insight to action, and integrate new acquisitions faster.
Embracing data insights to grow fan engagement
Learn how integrating fan sentiment with sales & marketing data empowers teams to analyse and visualise customer patterns to improve engagement.
Explore use cases on how SAP BTP can help support your customer experience needs
View business use cases that showcase the business value and outcomes managers and teams can achieve with SAP BTP, along with technical use cases that provide IT and development teams with the guidance and information needed to implement our use cases.
Ready to see what you can do with SAP Business Technology Platform?
Discover partner content and apps for customer experience
Find out how our trusted partners can help you meet your organisational and business needs quickly and efficiently with content and solutions built on SAP BTP.
Explore business challenges that can be solved with SAP BTP
Help your IT team realise how they can use SAP BTP to solve business challenges from our vast library of usage scenarios and implementation guides.
Find out what SAP BTP can do for your company
Explore our various solutions for database and data management, analytics, integration, application development, and intelligent technologies.
See SAP BTP in action
Experience our solutions firsthand for a better understanding of the value SAP BTP offers to customer experience managers and teams.
Request a demo
Join the community
Access the latest SAP Business Technology Platform information as a customer, partner, or developer.
Join the community
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