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SAP reseller with a tablet, exploring selling solutions for SAP partners

Selling SAP solutions

As an SAP reseller, you can manage the entire customer lifecycle, from sales, implementation, and support to renewals for cloud solutions.

Unlocking new sales opportunities with SAP

Opening your business to new markets

A partnership with SAP means aligning with one of the world’s most recognised and valuable brands. We offer commissions for reselling SAP solutions, and with certification you can offer maintenance and support services.

Features and benefits

Commission-based, go-to-market model

Cloud deployment offers affordability, scalability, and a simplicity that enables customers to focus on growing their business, not running their IT. The flex model for SAP PartnerEdge Cloud Choice gives you flexibility, better cashflow, and more opportunities in the cloud.


Many vendors in the IT industry overlook the fact that partners also need help marketing their solutions and developing markets. We see that as an imperative. As an SAP reseller, we offer the opportunity to earn market development funds (MDFs) and business development funds to help you promote your business. In fact, at up to 21 months, SAP has one of the industry's most flexible policies in terms of how long your MDF is valid for use.


Part of our “Race2Revenue” program, our “Jump-Start” initiative for Sell partners on the SAP PartnerEdge program helps you accelerate reselling practices. We guide you on a journey that shows you how to take a go-to-market concept from idea to execution and achieve real results.


This initiative allows you to sell a solution that you are not authorised to sell if you collaborate with a partner that is authorised for that solution. This helps accelerate the sales cycle and enables you to deliver on your customers’ needs by delivering more-comprehensive solutions. Through the initiative, you can focus on your specific areas of expertise while offering a broader SAP portfolio, growing revenue through incremental subscription sales.


Your employees’ capabilities are key, and we offer a broad training portfolio – delivered virtually or in person – to help skill your staff. Our curriculums offer a blended approach of classroom training, workshops, and e-learning resources accessed from SAP Learning Hub. In addition to formal training, we offer an ongoing stream of supplementary sessions on topics such as social selling, maximising your partnership, and strategic solution and go-to-market opportunities.

Our digital sales suite provides tools and sales methodologies that help you identify new business opportunities, engage with customers effectively, and improve your sales and marketing performance. Resources include our social-selling enablement program and online AI simulators from SkillGym to help sales teams hone their skills. In addition, you can apply for a dedicated digital demand agent with full access to SAP digital tools, digital selling techniques, and solution specialists.

Digital advisory service

Beginning with a review of your value proposition and digital audit, we evaluate your SEO and content marketing. To fuel your demand generation engine, an SAP digital demand specialist can provide guidance on social media and social selling along with other SAP tools and resources.

Video messages

You can engage more effectively with sales prospects using video. With personalised and tailored messages, your salespeople can explain why they’d like to connect with prospects. This helps you stand out from the competition and get that much sought-after meeting.

LinkedIn Sales Navigator

Using marketing development funds to pay for licenses that enable you to harness the power of enterprise LinkedIn features can help support your social-selling marketing plan. This can result in increased win rates of and significantly larger deal sizes.

Digital health check

We can evaluate your Web site and identify your digital readiness. You will receive a detailed assessment report and a 30-minute consulting call to review recommendations on how to improve your digital presence.


Explore the benefits of partnership

Our award-winning partner program can help you win more customers and revenue.

Are you ready to become a Sell partner?

Our sell partners must be certified SAP consultants with a clear and unique industry message. You must also be ready to create and manage your new SAP cloud business, investing in sales and digital demand-generation resources.

SAP PartnerEdge – Sell eligibility requirements

  • Your company has been in business for over two years 
  • You have more than eight employees 
  • You have more than one full-time employee focused on software or subscription sales 
  • You are currently running marketing generation programmes 
  • You have more than three full-time SAP certified consultants 
  • You have pipeline to be closed in the next three months 
  • You have additional opportunities to be closed in the next four quarters 
  • You have reviewed and complied with SAP trademark usage guidelines

Not ready to commit? Take a test drive

You can take a partnership test-drive by becoming a member of our open ecosystem, allowing you to access and explore a limited amount of enablement, product content, and program information without any risk or cost.

Explore other engagement programmes

Build solutions

This program is ideal for OEMs, independent software vendors, and application developers that build solutions on top of, or integrate with, SAP technology. 

Service solutions

SAP service partners provide strategic business consulting, system design, solution integration, and project implementation of SAP solutions.

Run solutions

As an outsourcing or hosting partner, you can offer SAP solutions through a private or public cloud while adding your own intellectual property or enhancing with your industry or line-of-business expertise.

Co-innovation, certification, and technical services

Learn how the Partner Innovation Lifecycle Services group at SAP helps partners develop innovative solutions on SAP platforms and products to enable customer success.

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