Selling SAP solutions
Being #BetterTogether with SAP
Leverage the opportunities in this highly competitive market
Hear more about SAP's strategy heading into this exciting frontier from Nitish Agrawal, Chief Partner Officer for India.
Opening your business to new markets
Being an SAP partner means joining the ranks of 22,700 organisations globally that are driven to help small and midsize businesses run better. Our commitment to partners is to be their support in the competitive enterprise technology market. After all, we are #BetterTogether.
Commission-based, go-to-market model
Cloud deployment offers affordability, scalability, and a simplicity that enables customers to focus on growing their business, not running their IT. The flex model for SAP PartnerEdge Cloud Choice gives you flexibility, better cashflow, and more opportunities in the cloud.
Many vendors in the IT industry overlook the fact that partners also need help marketing their solutions and developing markets. We see that as an imperative. As an SAP reseller, we offer the opportunity to earn market development funds (MDFs) and business development funds to help you promote your business. In fact, at up to 21 months, SAP has one of the industry's most flexible policies in terms of how long your MDF is valid for use.
Part of our “Race2Revenue” program, our “Jump-Start” initiative for Sell partners on the SAP PartnerEdge program helps you accelerate reselling practices. We guide you on a journey that shows you how to take a go-to-market concept from idea to execution and achieve real results.
This initiative allows you to sell a solution that you are not authorised to sell if you collaborate with a partner that is authorised for that solution. This helps accelerate the sales cycle and enables you to deliver on your customers’ needs by delivering more-comprehensive solutions. Through the initiative, you can focus on your specific areas of expertise while offering a broader SAP portfolio, growing revenue through incremental subscription sales.
Your employees’ capabilities are key, and we offer a broad training portfolio – delivered virtually or in person – to help skill your staff. Our curriculums offer a blended approach of classroom training, workshops, and e-learning resources accessed from SAP Learning Hub. In addition to formal training, we offer an ongoing stream of supplementary sessions on topics such as social selling, maximising your partnership, and strategic solution and go-to-market opportunities.
Our digital sales suite provides tools and sales methodologies that help you identify new business opportunities, engage with customers effectively, and improve your sales and marketing performance. Resources include our social-selling enablement program and online AI simulators from SkillGym to help sales teams hone their skills. In addition, you can apply for a dedicated digital demand agent with full access to SAP digital tools, digital selling techniques, and solution specialists.
Digital advisory service
Beginning with a review of your value proposition and digital audit, we evaluate your SEO and content marketing. To fuel your demand generation engine, an SAP digital demand specialist can provide guidance on social media and social selling along with other SAP tools and resources.
Video messages
You can engage more effectively with sales prospects using video. With personalised and tailored messages, your salespeople can explain why they’d like to connect with prospects. This helps you stand out from the competition and get that much sought-after meeting.
LinkedIn Sales Navigator
Using marketing development funds to pay for licenses that enable you to harness the power of enterprise LinkedIn features can help support your social-selling marketing plan. This can result in increased win rates of and significantly larger deal sizes.
Digital health check
We can evaluate your Web site and identify your digital readiness. You will receive a detailed assessment report and a 30-minute consulting call to review recommendations on how to improve your digital presence.
Hear what partners are saying about SAP PartnerEdge – Sell
Explore the benefits of partnership
Our award-winning partner program can help you win more customers and revenue.
Are you ready to become a Sell partner?
Our sell partners must be certified SAP consultants with a clear and unique industry message. You must also be ready to create and manage your new SAP cloud business, investing in sales and digital demand-generation resources.
Join our first ever virtual partner recruitment drive
In each session of this exclusive webinar series we share the benefits of reselling industry leading SAP solutions and what is in store for our partners this year. Hear success stories from leading partners about their collaboration with SAP.
- Take a dive into SAP’s industry leading ERP solution, SAP S/4HANA Cloud
- Find out more about the business impacts you can achieve with SAP SuccessFactors
- See how SAP Ariba helps to manage business through smart decision making
Not ready to commit? Take a test drive
You can take a partnership test-drive by becoming a member of our open ecosystem, allowing you to access and explore a limited amount of enablement, product content, and program information without any risk or cost.
Explore other engagement programmes
Build solutions
This program is ideal for OEMs, independent software vendors, and application developers that build solutions on top of, or integrate with, SAP technology.
Service solutions
SAP service partners provide strategic business consulting, system design, solution integration, and project implementation of SAP solutions.
Run solutions
As an outsourcing or hosting partner, you can offer SAP solutions through a private or public cloud while adding your own intellectual property or enhancing with your industry or line-of-business expertise.
Co-innovation, certification, and technical services
Learn how the Partner Innovation Lifecycle Services group at SAP helps partners develop innovative solutions on SAP platforms and products to enable customer success.