Higher level, bigger benefits
There are two program levels: silver and gold. The silver entry level entitles you to an impressive set of program benefits that increase as you advance to the gold level through our Value Points system. It's simple: the more points, the higher the level and the bigger the benefits.
Points that make prizes
You can earn Value Points for your business performance and competency, and acceleration points for strategic alignment on key topics or solutions. You get recognised for your total business contribution across all the engagement models you've joined and total Value Points determine your program level.
Money for marketing
Partners at the gold level can accrue market development funds as a percentage of SAP software license or subscription sales. You can use this money to pay for qualifying marketing and demand-generation activities, as well as for select services found in our online partner benefits catalog.
At SAP, we don’t box you in. In fact, we actively encourage our partners to explore and join all our engagement models. Our straightforward program structure makes it easy to try new approaches, while harmonised benefits help ensure that your total contribution across all models counts towards your level and benefits.
You can get valuable logos and branding assets that help you elevate your business, distinguish yourself in the marketplace, and show your customers that you have the power of SAP behind you.
Be recognised as an expert
The SAP Recognised Expertise designation describes a specialisation and depth of expertise in an industry, or with an SAP solution, or both. The logo helps differentiate your business from the competition and instills confidence in prospects and customers.
Get on the guest list
As an SAP partner, you’ll gain access to a myriad of events throughout the year. Local and global, in-person or virtual – these events help you build knowledge, network, and promote your business and solutions to SAP customers.
Promote your business on SAP.com
You can gain exposure to the thousands of customers and prospects who visit SAP.com each day. Maintaining your listing on the SAP partner finder tool will help generate interest in your company, solutions, and services.
Our culture is built around putting you first, because we know your success is good for business – for you, for customers, and for us. Our sales teams are heavily incentivized to work with and through partners – while clear rules of engagement eradicate any potential conflicts.
Help at hand
SAP partner business managers, dedicated SAP partner service advisors, and local SAP marketing directors are all ready to provide help and guidance. Whether you have technical questions, marketing queries, support issues, or need advice to take your business to the next level, our experts will help you make your business the best it can be.
Stay in the loop
We consider partners an extension of internal SAP teams. Keeping you informed about the latest news, tools, and resources is therefore critical to our joint success. Our profile-based newsletter delivers relevant news in a brief and concise format at a frequency of your choosing, while our social media channels keep you abreast of the latest stories as they happen.