The technologies underlying digitalisation continue to evolve rapidly, even as they are being adopted throughout business and society. digitalisation, however, is not simply a matter of “more technology.” digitalisation is important for an organisation because it unlocks new thinking and approaches in how the organisation perceives its role within its ecosystem and its opportunity for increased profitability. The technology is not an end in itself.
With digitalisation in place, these organisations can begin to create new value chains and experiences that are collaborative, interactive, sustainable, and profitable.
Here are some examples of enterprises that have used digitalisation to transform their organisations into best-run businesses:
Customer experience: The Entertainer, the UK’s largest independent toy retailer, has the vision to be the best-loved toy store one child at a time. SAP Commerce Cloud is helping them to understand their customers, so that they can consistently deliver a five-star experience.
Mobility: Porsche is accelerating a new era of digitalisation with an integrated system landscape to drive innovation in manufacturing, logistics, and customer service. Investment in new technologies is keeping Porsche ahead of the curve in meeting consumer demand for the latest mobility solutions while staying true to brand.