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Sports & Entertainment

Optimise sports and entertainment experiences by using real-time insights to personalise customer engagements.

Engage athletes, teams, and fans with innovative technologies

Win on the field, on the screen, and on the world stage when you gain a deeper understanding of players, patrons, visitors, fans, and customers.

See how customers are succeeding with SAP

Find sports and entertainment software tailored to your needs

Manage your sports and entertainment business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

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