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Official Rules



1.         Introduction. The SAP Best Run Awards for SEA 2021 (the “Awards” or “Best Run Awards”) is a skill-based contest in which Entrants (defined below) will submit an Entry Form and Pitch Deck (the combination of the Entry Form and Pitch Deck being an “Entry” or “Entries”) demonstrating how a business organization using SAP products or services (an “SAP Customer(s)”) has successfully deployed a business application that utilizes any SAP software product, cloud based service, or other technology in its organization.


Note that in addition to the Eligibility requirements in Section 3, below, the business solution / system that is the subject of the Entry must be primarily deployed in an Eligible Country and support daily business operation.


2.         Term. Eligible Entrants may participate in the Best Run Awards for SEA 2021 by submitting an Entry between 1 October 2021 midnight SGT to 23 December 2021 midnight SGT.


3.         Eligibility. Entries can be submitted by an employee of the Customer or Partner that is the subject of the Entry, as long as consent has been given by the Customer or Partner.  The person submitting the Entry must (i) be above the age of majority in their place of residence; (ii) reside in one of the Eligible Countries; and (iii) be an employee of the SAP Customer or Partner, or the entity submitting on behalf of the Customer or Partner. Regardless of whether you are an employee of the SAP Customer or Partner, you must have the express prior authorization of the SAP Customer or Partner to enter the Best Run Awards for SEA 2021 on their behalf subject to these Official Rules (“Entrant(s)”). Should an employee or entity of SAP Customer or Partner participate as one of the judges, the SAP Customer or Partner will not be eligible to submit any entry in the Best Run Awards for SEA 2021.


4.         Individuals who are employees, officers, directors, agents, or partners of Sponsor (SAP) and its respective parents, subsidiaries, affiliates and advertising and promotion agencies (collectively, “Awards Entities”), and the immediate family members are not eligible to win. GOVERNMENT RELATED ENTITIES MAY ONLY PARTICIPATE UNDER THE LIMITED CIRCUMSTANCES SET FORTH IN THESE OFFICIAL RULES. SAP reserves the right to verify eligibility and to adjudicate in its sole and absolute discretion on any dispute related to the Best Run Awards for SEA 2021 at any time. The Best Run Awards for SEA 2021 is subject to all federal, state, and local laws and is void where prohibited. 


The Entrant warrants that the appropriate corporate officers, executives, managers or other persons of the entity on whose behalf the Entry was submitted have approved the Entry,and understand and agree that these Official Rules will be binding on both the individual submitting the Entry and the entity on whose behalf the Entry was submitted. The Entrant understands that if the Entry is submitted without obtaining the appropriate approval, Sponsor may, in its sole discretion, disqualify the Entrant, the SAP Customer, Partner, and the Entry. In the case of a third party entering on behalf of an SAP Customer, participation by Entrant is subject to Sponsor receiving written confirmation from an authorized representative of the SAP Customer indicating the SAP Customer’s acceptance of the Official Rules.


5.         Entry Categories. The Best Run Awards for SEA 2021 will recognize up to five (5) winners across five (5) Entry Categories (as defined below).  All Entries must describe live deployments involving SAP technologies. Entrants may select a maximum of two (2) categories to enter. The categories, are as follows:


Sustainability Award - The Future Maker (new)

Starting on sustainability today ensures we have a tomorrow. This category recognises the enterprise in SEA currently driving their organisation towards sustainability. These businesses work towards reducing carbon footprint or reducing their impact on the environment, working to cut down on consumption and wastage of resources, or are invested in bettering the lives of their community.


Most Transformational Award - The Game Changer

Recognises mid-to-large enterprises that demonstrate transformational journeys, driving change management within the complexities of large corporates from different line of businesses, while achieving sustainable growth and business performance.


Most Adaptable Award - The Pivot

Recognises organisations that are extremely agile and swift to navigate external factors in the business landscape. They seek creative solutions, innovate to carve out new markets for persistent problems, define new markers for themselves, or embrace technology to transform their businesses.


Emerging Frontier Market Award - The Small & Mighty

Recognises organisations that demonstrate an enterprising mindset. These are businesses that drive consistent, significant and sustainable growth, resulting in excellent business performance. At the same time, they display the capability to scale and expand their operations beyond its current market(s).


Best Customer Experience Management - The X Factor

Recognises organisations that display a customer-first approach and mindset, and which have seamlessly created outstanding customer experiences through digital transformation.


6.         How to Enter. Entrants should submit an online Entry Form and Pitch Deck, which includes a PowerPoint or similar template for describing the use case for your Entry. The form of the Entry can be found at Submit your entry page. Entrants must complete all fields in the online Entry Form to qualify. Entries must be in English. If an Entry is incomplete or does not comply with the specifications and these Official Rules, then the Entry will be disqualified, and this disqualification may take place at any point in the Awards process. All decisions by Sponsor and Judges are final and absolute and are not subject to inquiry or appeal. No purchase or payment is required to enter, and any expenses Entrants voluntarily incur during the submission process are their sole responsibility.


7.         Special Recognition. Entrants will have the option to enter the SAP Partner that encouraged the Entrant to enter the Best Run Awards for SEA 2021 on the online entry form when submitting an Entry. Each Partner that is identified on the entry form will be eligible for special recognition by SAP.


8.         Judging and Winner Notification.  Eligible Entries will be judged against the other Entries in their respective Entry Categories as determined the Awards Team.


Between December 15th, 2021, to February 14th, 2022, judges will select the Entries that they determine to be qualified based on the judging criteria.


The entries in each Entry Category will be judged by a group of qualified judges consisting of Sponsor’s employees and/or non-employee judges selected by Sponsor (“Judges”). Judges will then review the finalist. Entries with the highest score(s) in each Entry Category will be determined the winners or award recipients in that Entry Category. Each Entry will be evaluated by the Judges based on the following criteria (each of which will be equally weighted):


1.        Use Case:  How is the Entrant using SAP technology to add value? 

2.        Outcome: What business or social outcomes has the project realized? 

3.      Value: What business or social value has the project achieved from deploying the SAP solutions or technologies?

4.    Improving People’s Lives:  How does the project impact the lives of individuals either inside or outside the organization?

5.         Help the Organization Run Better: How is the project applying technology and approaches towards becoming an intelligent enterprise?


Finalists from each of the five (5) categories will be selected and announced during Quarter 1 of 2022.


Finalists will be notified by telephone or email at Sponsor’s discretion. If a finalist does not respond to the notification attempt within seven (7) days from the first notification attempt, then SAP may disqualify such finalist and select an alternate finalist.  


9.        Charitable Donation.  SAP will donate to one or more charities selected by SAP, up to a maximum of thirty thousand dollars ($30,000.00 USD).


10.        Intellectual Property Rights and Grant of License. Each Entrant shall retain ownership of all intellectual property rights in each Entry (including moral rights) subject to these Official Rules. However, you do grant SAP an irrevocable, royalty-free, worldwide right and license to: (i) use, review, assess, test, and otherwise analyze your Entry and all its content in connection with the Awards; and (ii) feature your Entry and all its content in connection with the marketing, sale, or promotion of the Awards, SAP, and SAP technologies (including but not limited to press releases, promotional material, internal and external presentations, and tradeshows, in all media now known or later developed).  


11.        Entrant Representations and Warranties. By entering the Best Run Awards for SEA 2021, Entrants represent and warrant that their Entries are their own original work and, as such, they are the sole and exclusive owner and rights holder of the submitted Entry and that they have the right to submit the Eligible Entry in the Best Run Awards for SEA 2021 and grant all required licenses and assignments. Each Entrant agrees not to submit any Entry that infringes any third-party proprietary rights, intellectual property rights, industrial property rights, personal or moral rights or any other rights, including without limitation, copyright, trademark, patent, trade secret, privacy, publicity, or confidentiality obligations. Entrant also warrants that he/she has permission from their employer or other appropriate party such as an SAP Customer or Partner to submit the Entry.


12.        Indemnity. To the maximum extent permitted by law, each Entrant indemnifies Awards Entities at all times from and against any and all liability, claims, demands, losses, damages, costs and expenses resulting from any act, default or omission of the Entrant and/or a breach of any warranty set forth herein. To the maximum extent permitted by law, each Entrant agrees to defend, indemnify and hold harmless the Awards Entities from and against any and all claims, actions, suits or proceedings, as well as any and all losses, liabilities, damages, costs and expenses (including reasonable attorney’s fees) arising out of or accruing from (i) any Entry or other material submitted by the Entrant that infringes any copyright, trademark, trade secret, trade dress, patent or other intellectual property right of any person; (ii) any misrepresentation made by the Entrant in connection with the Best Run Awards for SEA 2021; or (iii) any non-compliance by the Entrant with these Official Rules.


13.        In no event shall the Awards Entities be liable to the Entrant or to any third party for any damages arising in connection or pertaining to the Best Run Awards for SEA 2021. This disclaimer of liability shall apply regardless of the form of action that may be brought against the Awards Entities, whether in contract or tort, including without limitation any action for negligence. Under no circumstances shall the Awards Entities be liable to the Entrant or any other person or entity for special, incidental, consequential, or indirect damages, loss of good will or business profits, work stoppage, data loss, computer failure or malfunction, any and all other commercial damages or loss, or exemplary or punitive damages.


14.        Release, Customer/Partner Publicity. By participating in the Best Run Awards for SEA 2021, Entrants: (i) agree, to the fullest extent of the law, to release and hold harmless Awards Entities from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the Best Run Awards for SEA 2021; and (ii) grant to Sponsor, its affiliates, licensees, promotional partners, developers and third party marketing entities the right to use and publish the name and trademark(s)/logo(s) of their employer or the entity on whose behalf they are submitting the Entry, and to assist Sponsor in obtaining the same from the SAP Customer in the event the Entrant is submitting the Entry on behalf of an SAP Customer or Partner, for any advertising and promotional purposes relating to the Best Run Awards for SEA 2021, in any media now known or hereafter devised, without further notice, compensation, consideration, review or consent and without regard to moral rights, except where prohibited by law.


If, for any reason, the Best Run Awards for SEA 2021 is not capable of running as planned, including because of, tampering, unauthorized intervention, fraud, technical failures, force majeure, or any other cause beyond the control of Sponsor which may corrupt or affect the administration, security, fairness, integrity or proper conduct of the Best Run Awards for SEA 2021, Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Best Run Awards for SEA 2021, or disqualify an Entrant. Sponsor reserves the right to change these Official Rules at any time, with or without notice.


15.        Governing Law. These Official Rules are governed and interpreted by the laws of the said countries in South East Asia namely Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, without regard to its conflict of law provisions.


16.        Rules & Winners. A list of winners will be announced by end June 2022


17.        Sponsor. SAP SEA Marketing 30 Pasir Panjang Road, #03-32, Mapletree Business City, Singapore 117440

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