In-Store Omnichannel CX Platform: Clienteling, Assisted Selling & more
Mercaux harnesses SAP Commerce Cloud, SAP Order Orchestration, SAP Emarsys, and SAP Customer Data Platform, within physical retail spaces, benefiting both in-store & remote shoppers. A single in-store App supports Store Associates deliver exceptional customer experiences, whilst also offering self-service solutions for customers. The extension to physical retail drives a boost to sales, fosters customer loyalty, & improves overall profitability. A partner that is a member of SAP’s curated startup ecosystem.
By Mercaux, Inc
Overview
Extend SAP Commerce Cloud into Store
Access the Endless Aisle in-store, create Omnichannel Baskets, provide Discovery Kiosk, offer Assisted Selling, and access wish lists in-store. Scan barcodes to reveal rich product information, and recover lost sales by offering alternative products (if not available in-store) or purchase through another channel that has availability (other stores/ online). Create a mixed basket of items from that store, other stores, or online.
Extend SAP CDP/ CRM 360 into Store
Deploy Clienteling & In-Store Behaviour Capture, and Remote Selling: Use a customer's previous engagement (both online and offline), such as previous purchases, wish lists, and previous interactions with your staff, to deliver a highly personalised service in-store and remotely, and feed valuable in-store customer behaviour data back into CDP to enrich the 360 customer profile to deliver hyper-personalised shopping experiences.
Extend SAP Order Management foundation into Store
Enable In-Store Fulfilment, Store Pick Up, and Returns: Offer customer in-store the flexibility to fulfil their orders as they wish. Create a "Universal Baskets" of mixed items from different channels, and fulfil those orders in the most effective and sustainable way possible utilizing SAP Order Management foundation. Checkout the mixed basket once, and fulfil through multiple channels.
Details
Solution type
Extensions and Add-ons
Industry
Retail, Consumer Products, Wholesale Distribution
Compatibility
Works with
SAP Engagement Cloud
Features
Assisted Selling: Fast and Efficient Product Discovery
Gives sales associates instant access to product availability across all stores and online, combined with powerful endless aisle product search functionality. Interact with customers using rich selling content including product details, styling recommendations, reviews and videos.
Digital Styling: User-Generated Styling Suggestions
Leverage your community of sales associates to style outfits or build product bundles within the App, using a simple drag and drop tool. Utilize this crowd-sourced content in other stores (as well as through eCommerce) to inspire purchase of full looks instead of individual products, increasing UPT.
Clienteling: Hyper-Personalized Shopping Experiences, In-Store & Remotely
Bring a truly personalized shopping experience presenting custom recommendations based on in-store and online past purchases or shared preferences. Build their profile further by recording their in-store behaviours. Communicate to customers remotely using email, SMS or WhatsApp.
