An e-commerce platform to drive profitable innovation
Success in online sales today requires agility, intelligence, and an e-commerce platform that can adapt and scale as your digital business grows.
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Find out how Carrefour Belgium created a consistent and efficient online shopping experience.
Learn how Flexi turned to e-commerce to help keep its business thriving, even when stores were forced to close during the pandemic.
See how floral exporter Dutch Flower Group simplifies sales of its complex and ever-changing assortments.
Discover how New Era Cap Company delivers richer, more personalized experiences for both businesses and consumers of all ages.
Find out why Gartner has recognized SAP as a Leader in the Magic Quadrant for Digital Commerce for the seventh time in a row.
Check out Forrester’s TEI report to understand the potential return on investment when deploying SAP Commerce Cloud and SAP Customer Data Cloud solutions.
Embedding agility in CX activities can help you transform and elevate the performance of your commerce organization. Learn about the five key building blocks for achieving CX agility.
A digital commerce platform enables you to sell products, solutions, and services digitally – either through a typical online store or other digitally connected devices, such as mobile phones, wearables, connected cars, and IoT devices. It also allows you to include your physical stores in your digital commerce strategy, especially for omnichannel fulfillment scenarios, such as “buy online pick up in store” or “buy online return in store.”
A headless commerce platform decouples the front end or the storefront (aka the “head”) from all the back-end logic and processes of the platform. This results in more flexibility and agility, as you can work on updating your storefront without touching any of the core services running in the back. You also get a more modular approach to commerce, as core commerce capabilities are available as microservices and can be used independently of each other through API calls, even in scenarios where you don’t have a typical customer-facing storefront but want to feed different sales channels (aka “headless”).
While both can be seen as different terms describing the same thing, e-commerce means selling products online, usually through a typical online store. Digital commerce expands that concept by including all the touch points and processes throughout the entire customer journey. This means that all the tools, processes, and technologies used to create the online offer are critical to the overall definition. It also encompasses the inclusion of physical sales channels, such as your store network, into your digital commerce strategy.
*Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021.
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