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SAP Customer Experience LIVE: The future of e-commerce is here today!

Read the Harvard Business Review report: Transforming B2B Customer Experience

SAP is named a Leader in the 2020 Gartner Magic Quadrant for Digital Commerce

Unlock true digital agility with headless commerce

Adopt new touchpoints quickly and launch new digital experiences with
headless e-commerce capabilities.

  • Extend your business with interactions through progressive Web apps, chatbots and messengers, or smart machines and devices
  • Experiment with different touchpoints and screens without back-end constraints
  • Accelerate innovation with technology and creative partners working in parallel on an openly accessible platform 
  • Produce new digital experiences that increase customer engagement and conversions

Give customers the freedom to engage from anywhere

Meet customers where they are by offering rich, mobile-first buying experiences.

  • Create a personalized mobile experience with intuitive and optimized mobile apps and progressive Web stores 
  • Speed purchases and drive sales through intuitive mobile browsing and single-click purchase options 
  • Reach new customers by engaging them on their mobile device, where half of all e-commerce sales happen today 
  • Provide more personalized customer experiences with direct notifications and location-based services

Accelerate launches with industry-specific support

Achieve time to value faster with built-in, industry-specific language, currency,
and support for multinational rollouts.

  • Enable end-to-end commerce processes quickly to deliver a commerce experience on your customers’ terms
  • Reduce cost and risk, while deeply integrating your commerce platform with core SAP applications
  • Execute multinational rollouts with embedded support for multiple languages, currencies, and regional regulatory compliance

Maximize your ROI with prebuilt integrations

Benefit from many prebuilt integrations with SAP S/4HANA, SAP ERP, SAP Customer Experience solutions, and other SAP applications.

  • Facilitate end-to-end commerce processes for simple and transparent commerce experiences
  • Reduce the cost, risk, effort, and time to value of integrating your commerce platform with core SAP applications
  • Accelerate time-to-value by reducing effort when integrating your commerce platform to core SAP business systems

Extend e-commerce innovation with microservices

Innovate at the speed of your customer through extensive, serverless microservices running on a cloud-native platform.

  • Increase operational efficiency through independently deployable, serverless functions and microservices  
  • Develop cloud-native, side-by-side extensions through SAP Commerce Cloud events and APIs
  • Gain maximum flexibility by consuming services provided by SAP Cloud Platform or third-party cloud platforms  

Frequently Asked Questions

How do SAP Commerce Cloud solutions simplify my e-commerce business?

SAP Commerce Cloud solutions enable you to ease the buying process for your customers with a seamless experience – from search to sales. A combination of intuitive, self-service capabilities and AI-powered merchandising, guided selling, assisted service, and chatbots further aid the buying process and drive more profit at a lower cost of ownership.

SAP Commerce Cloud also simplifies complex commerce and order processes, so you can engage customers more effectively and connect the demand with your supply chain.

How do e-commerce solutions from SAP facilitate real-time personalization?

The SAP Commerce Cloud portfolio enables personalization through context-driven services, a cloud-native add-on that delivers insights through the capture and analysis of data.

You can use this information to define dynamic customer segments based on intuitive conditions. For example, if the customer is female and purchased sunglasses before, the solution can be programmed to put her into a female sunglass shopper segment. Segments can be set up and run constantly, watching and listening for customers to meet those conditions. When a customer matches a defined condition, the solution determines what the customer sees on the storefront and triggers personalized promotions or prices.

Read the solution brief to learn more about context-driven services.

How does SAP Commerce Cloud integrate with other SAP or third-party solutions?

Prebuilt integration is based on SAP Cloud Platform Integration Suite, which helps connect applications with other SAP and third-party cloud and on-premise applications.

Since SAP Commerce Cloud is based on open APIs, it can be quickly integrated with third-party solutions as well. We offer many prebuilt integrations to third-party solutions through SAP App Center.

You can also use serverless microservices to extend the platform through the open-source project “Kyma.”

Does SAP offer a solution for product information management (PIM)?

Yes, SAP Commerce Cloud provides a fully embedded solution for product, content, and catalog management.

The SAP Product Content Management solution enables you to consolidate product data and catalogs centrally and publish them in various channels. You can make edits through an intuitive user interface, enhance product content quality with built-in data validation and workflows, bulk-edit and mass-upload product data, and support multilingual catalogs for a global commerce site.

What is continuity commerce?

Continuity commerce is best defined as selling products on an auto-replenishment basis. However, it is not a business model that many brands and retailers use to grow sales significantly.

At the heart of continuity commerce is a basic principle: repeat customers are more profitable than single-purchase customers. Customers on optimized continuity programs typically buy 3–6 times annually, compared with 1–2 purchases for average customers. Additionally, repeat customers often spend more on each visit, making the relationship doubly attractive.

Learn more about continuity commerce and its benefits by reading our playbook.

What are analysts saying about commerce solutions from SAP?

2020 Gartner Magic Quadrant for Digital Commerce: SAP is named a Leader

Are you evaluating next-generation digital commerce platforms? Find out why Gartner again recognized SAP as a Leader in the 2020 Magic Quadrant for Digital Commerce.*

See how customers are succeeding with SAP Commerce Cloud

Training and Certification

Realize business results fast with expert-led training, hands-on experience, and best practices for SAP Commerce Cloud.

Train where it suits you best

Training courses are available at select SAP offices, your own location, and online to meet your needs and preferences.

Empower your team

Role-based training equips your team with knowledge needed to adopt and optimize SAP Commerce Cloud quickly and effectively. 

Access the latest resources

Comprehensive, up-to-date resources are available when you need them by accessing SAP Learning Hub with a subscription.

Start your learning journey

Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.

Get started with SAP Commerce Cloud

  • View how-to videos on using software features and functions
  • Watch Webinars and attend expert events for the latest updates, insights, and advice
  • Get information about our quarterly release cycles, service availability, and cloud support

Partner Ecosystem

Benefit from specialist expertise to guide your SAP Commerce Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

Additional Products

Learn about other products from the SAP Commerce Cloud portfolio.

SAP Upscale Commerce

SAP Upscale Commerce is a mobile-first next-generation commerce solution designed for midsize retail, consumer goods, and direct-to-consumer industries.

SAP Commerce Cloud Resource Center

*Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Jason Daigler, Sandy Shen, Penny Gillespie, Yanna Dharmasthira, 25 August, 2020. 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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