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Sports & Entertainment

Solve your specific sports needs

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Gain a competitive edge by leveraging the digital transformation in sports

Outclass and outmaneuver the competition – on the field and off – by capturing, analyzing, and using data in real time to create the “digital athlete.” Transform traditional methods in athlete management, scouting, health, fitness, training, development, game execution, and compliance for an edge no competitor can copy.

Solve your specific entertainment needs

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Transform experiences by digitalizing entertainment park operations

Discover how entertainment parks and integrated resorts can win the innovation game by adapting to disruptive change and connecting their physical and digital operations. Success depends mainly on excellence in three key areas: ubiquitous customer engagement, strategic demand management, and effective operations management.

Foresee a promising future of casinos: digitalize and adapt to disruptive change

Drive digitalization in the casino and entertainment business in this era of unprecedented change by simplifying operations with Big Data and real-time analytics. Consumers are raising the stakes in their expectations for innovative wins in “guest-centric” gaming and entertainment in the highly competitive casino market.

Create live, continuous engagement opportunities in lottery and betting

Profit from potential prosperity in people’s natural urge for gambling and a desire to win. Lucrative lotteries have captured over one third of the market. The IoT is extending the reach to digital apps and devices appealing to many. Keep pace with technology and millennials, who want the best experiences just a click away.

Find sports and entertainment software tailored to your needs

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SAP Sports One

Get ahead of the competition and simplify game-winning decisions with innovative technology that helps you identify, acquire, develop, and maintain the best personnel. Uncover the insights you need to create winning strategies and adjust on the fly – so you can reach championship-level performance. 

SAP Event Ticketing

Boost your revenue using comprehensive, advanced cloud ticketing software. SAP Event Ticketing helps you manage tickets, customers, and event processes quickly and efficiently. And it enables you to utilize social media and mobile devices to increase ticket sales.

What are leading analysts saying about SAP?

See how customers are succeeding with SAP

Solve your sports and entertainment business needs

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Scope out seismic changes in the film industry

Explore how the film industry is adapting to changes in people’s habits and preferences, including new viewing models and distribution channels, on-demand screening, and piracy.

Get the latest news and trends from experts

Communities and Events

Manage your sports and entertainment business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Procurement and Networks

Streamline procurement processes across your organization, driving compliance and control while cutting costs and risks.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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