Media and Entertainment
Driving sustainability and monetization in media and entertainment
Media and entertainment companies are becoming intelligent, sustainable enterprises to maximize value, monetize audiences, and personalize experiences.
Manage production costs
Content production costs have risen significantly and investors are seeking higher returns. With real-time visibility into production spend, and the ability to control and forecast that spend, you can exercise greater fiscal discipline and invest in content and production that provides the highest return.
Maximize media value
It's important to understand the rights of your entire content library and which assets are available for exploitation, while managing cashflow on royalties and tracking the profit and loss of each title or IP. You also can mine data to identify under-yielding content and use advanced analytics to discover the right distribution channel.
Personalize audience engagement
By understanding audiences and consumers and targeting relevant content (including advertising) to them, you can deliver a more personalized and compelling media experience. Drive longer media engagement or “stickiness” to increase customer lifetime value, grow revenue, and deepen relationships through the customer journey – from unknown to advocate.
Manage complex revenue at scale
A robust technology infrastructure can help you manage the complexity, volume, and variety of digital-first, micro-transaction, and multisided business models to reimagine a digital-first media business. You can track revenue, cost to serve, and profit at the individual customer or subscriber level.
Innovative solutions for the media and entertainment industry from SAP and our partners
Solutions that address specific media and entertainment industry needs help you achieve cost-effective transformation and sustainable growth.
SAP S/4HANA Cloud
Establish integrated business processes to manage financial growth across your organization and achieve top-line, bottom-line, and green-line growth.
SAP Billing and Revenue Innovation Management
Automate your customer billing needs and monetize media opportunities quickly and effectively with our subscription billing solution.
SAP S/4HANA for rights and royalty management by Vistex
Manage intellectual property efficiently from initial rights acquisition or IP origination through monetization, with our media rights management solutions.
SAP Profitability and Performance Management
With advanced business modeling, granular profit and cost analysis, and simulation capabilities, you can empower business users to make better strategic decisions to improve business performance and maximize profitability.
SAP Convergent Mediation by DigitalRoute
Optimize data monetization and make a positive impact on your bottom line by converting usage and transactional data into revenue that supports new and existing media business models.
SAP Digital Asset Management Cloud by OpenText
Create, manage, and distribute media content assets for omnichannel access for customers and partners alike.
See how customers are succeeding with media and entertainment solutions from SAP
When you spend billions of dollars creating and acquiring content to meet consumer demand, you must respond quickly to changes in the market. A single source of truth is needed to capture, store, and analyze the high volume of transactional data inherent to media – and to make critical business decisions based on real-time financial insights.
83% of the most innovative media companies in the world run SAP solutions.
Source: SAP Performance Benchmarking
We were able to reduce our operating costs of finance systems by 60% with the move to SAP HANA Cloud.
Darren Anderson, Executive Director – Finance Systems and Applications Architecture Lead, Sony Pictures
Personalized customer experiences and relationships are a key differentiator that helps media and entertainment companies attract, delight, and retain consumers. You can drive additional revenue by upselling content, cross-selling adjacent services or goods, and finding niche audiences for content consumption.
Raising renewal rates over 30% year over year.
Source: FranklinCovey
FranklinCovey has chosen SAP Customer Data Cloud to help us remain customer centric. Using the platform to house customer data in a single location and secure it ensures that our customers are always at the top of our priority list.
Blaine Carter, Chief Information Security Officer, FranklinCovey
Acquiring the rights for content is a complex and expensive process and you need maximum return on your investment. A centralized view of the IP owned by your organization is crucial to maximizing content value. In addition, support for edge practices that may involve rights clearance at the moment of consumption is key.
To augment traditional license fee and advertising revenue streams, you need to manage subscriptions, e-commerce, in-experience purchases, merchandising, donations, and even nonfungible tokens (NTFs). Media and entertainment solutions from SAP can help you embrace new revenue models and make agile adjustments to reflect changes in market conditions.
60 times increase in productivity.
Source: Team Liquid
Analytics technology is a game changer because it makes sifting through enormous amounts of gaming data simpler. Our ambition is always going to be winning. I can definitely say, thanks to SAP, it will be a lot easier.”
Mathis “Jabbz” Friesel, Assistant Coach and Data Analyst, Team Liquid