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Consumer Products

Embrace intelligent technologies and next-gen business processes to deliver personalization with a purpose.

Introducing industry cloud solutions

See how industry cloud solutions from SAP can help you run as an intelligent enterprise and deliver value.

Survive and thrive in uncertain times

Learn how to become agile and resilient to support the next "normal" in consumer products.

Innovation is achieved where the brand and consumer story intersect

By 2025, companies that deliver through automation will lead the way. SAP solutions enable consumer products companies to be responsive and provide personal, secure, and simple shopping experiences.


Product Innovation

  • Project and Portfolio Management
  • Product Compliance
  • Product Development and Configuration for Discrete Industries
  • Product Formulation and Recipe Development for Process Industries
  • Design and Project Networks


  • Efficient Dairy Management
  • Efficient Protein Management
  • Manufacturing Execution (Industry 4.0) 
  • Manufacturing Operations
  • Environment, Health, and Safety
  • Asset Operations and Maintenance
  • Asset Performance Management

Supply Chain

  • Demand Management and Insights
  • Sales, Inventory, and Operations Planning
  • Response and Supply Planning
  • Warehouse Management
  • Transportation Management
  • Track and Trace and Logistics Networks
  • Order Promising

Marketing, Sales and Services

  • Single Customer View
  • Consent-Based Marketing
  • Optimized Marketing
  • Sales Force Automation
  • Trade Promotion Management
  • Subscription Management
  • Omnichannel Commerce Management
  • Omnichannel Customer Service

See how customers succeed with SAP

Unlock new business value

Embrace the Intelligent Enterprise

Address the challenges and opportunities in the new world of Consumer Products–unlock your Intelligent Enterprise.

Position your company for growth

Learn how you can use a crossover approach to succeed in today’s hypercompetitive environment by employing greater speed, agility, and defense to outmaneuver the competition.

Create a winning strategy for Industry 4.0

Explore SAP’s strategy for Industry 4.0 and how you can leverage Industry 4.0 to turn challenges into opportunities, connect with customers, and integrate partners.

SAP Road Map for Consumer Products

Explore our consumer products road map to learn about current industry solutions, planned innovations, and future direction.

Current release highlights

  • Improved support for decision-making
  • Consumer sentiment analysis
  • Better collaboration across international teams

Upcoming innovations

  • Faster time to market
  • Increased transparency across shop floor activities
  • Full tax compliance 
  • Reduced in-store merchandising costs

Future plans

  • Reduce costs to serve
  • Improve consumer experiences
  • Embed experience feedback into brand, product, customer experience, and workforce management

Transform your business with SAP Services and Support

Evolve your business with services and support from SAP – your trusted adviser for digital transformation strategy and execution.

Simplify and accelerate your digital transformation

Support critical business processes on your path to innovation and digital transformation with holistic, end-to-end services that reflect over 40 years of knowledge, experience, and innovation.

Transform your business with unparalleled service support

Close the gap between your digital transformation strategy and execution with innovation discovery, digital strategy, and business transformation services from a trusted adviser that knows SAP software best.

What are analysts saying?

Supply chain excellence in the consumer products industry

Check out the Oxford Economics research report and learn how to become a supply chain leader in the consumer products industry.

Uncover keys to success from consumer products experts

Learn how you can overcome some of your greatest challenges today and in the future by becoming an interconnected company that can collaborate with finance and acquire the best talent.

Get the facts

>10 %

increase in customer satisfaction.

SAP S/4HANA white paper

>25 %

reduction in inventory levels.

SAP S/4HANA white paper

>10 %

increase in on-time delivery.

SAP S/4HANA white paper

Communities and Events

SAP for Consumer Products on LinkedIn

Stay up to date on the latest trends, innovations, and solutions by joining other consumer products stakeholders to learn and share insights through blogs, discussions, and networking. Find out how SAP can help your consumer products business embrace the digital transformation.

Manage your business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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