FAQ and contact us
SAP Sapphire Madrid
Questions about the event? Find answers to our most common event questions.
The event is available to all interested adults 18 years and older.
SAP reserves the right to cancel an attendee’s registration or request that an attendee leave the event if that individual is engaged in competitive, harmful, or disruptive behavior. For more information, please refer to our code of conduct.
If an attendee is notified that their registration has been canceled, it’s the attendee’s responsibility to make the necessary changes to hotel and travel arrangements.
The conference takes place at the IFEMA Madrid, Av. del Partenón, 5, Barajas, 28042 Madrid, Spain (North Entrance) from May 19 to 21, 2026.
Show floor hours are:
Tuesday, May 19: 1:00 p.m.–5:00 p.m.
Wednesday, May 20: 10:30 a.m.–6:30 p.m.
Thursday, May 21: 9:00 a.m.–3:00 p.m.
* Please be aware that show floor hours are subject to change.
Food and beverages will be available at the conference throughout the day. Breakfast is included in all official SAP-affiliated conference hotels.
During the online registration process, you can indicate that you have a dietary restriction or food allergy so that we can accommodate your needs. Regrettably, on-site requests for special meals cannot be accommodated.
Event information
If you have received a formal invitation from SAP to attend the event, your invitation will include a link to accept the invitation, which will formally bring you into the registration process. Alternatively, you can register here.
You will need an SAP.com account to register. With an SAP.com account, you can register for SAP events and access resources such as trial software, analyst reports, and product road maps.
Register with an existing SAP.com account:
- Click on "Register now"
- Enter the email linked to your SAP.com account. You'll be redirected to the SAP ID Service login page.
- Enter your SAP account credentials. You may be prompted to review and update your account data if required information is missing.
- Accept the Conference Terms & Conditions.
Register by creating a new SAP.com account:
- Click on "Register now"
- Enter your email address. Shared email addresses will not be accepted.
- Complete and submit the account registration form. A challenge-response test may be required for security verification.
- Check your email for an account activation link, which will be valid for 15 minutes. If it expires, restart the registration process, resubmit the form, and request a new activation email by selecting the corresponding link under the email field.
- Select the activation link in your email. After you submit your password, you'll be redirected back to the event registration page.
- Accept the Conference Terms & Conditions.
Individual tickets (in EUR):
Super early bird rate: €1,699*
Early bird rate: €1,999**
Standard rate: €2,399
Public sector rate: €1,699
Bring the team value packs (in EUR):
Early bird value pack (buy 4, get 1 free): €7,996 (€1,599 per person)***
DSAG members value pack (buy 4, get 1 free): €9,196 (€1,839 per person)
General attendees value pack (buy 4, get 1 free): €9,596 (€1,919 per person)
*January 20–27, 2026
**January 28–March 13, 2026
***January 20–March 13, 2026
Yes, SAP Sapphire Madrid will honor a government rate to bona fide employees of a federal, state, or local government entity, including public higher education institutions. During the registration process, select the box that states you wish to participate at the public sector rate. All attendees registering with the public sector rate will be required to show their employer-issued government ID or other proof of employment upon check-in.
There are no passes only for the show floor. There are no one-day passes available for attendees.
No, the conference does not offer discounts to students nor international attendees.
No, attendees are not allowed to bring guests to the event.
Substitutions are permitted for full-conference paid attendees only, and with someone from the same company. Original payment is required to be transferred to the substituted attendee.
To initiate a substitution, request of substitution must be made by email to sap@delegate.com. Please reference the registration confirmation number.
Substitutions will not automatically update your hotel reservation. Please contact your hotel directly for changes.
You can obtain your confirmation email by accessing your registration. Once you have accessed your registration, you'll be able to email yourself a copy of your confirmation email.
Registration for the conference includes access to all business presentations, show floor experiences, session offerings, product demonstrations, food and beverage provided on the show floor, and evening events included in the event agenda.
We accept payment by credit card only. Purchase orders are not accepted as a form of payment. We’re unable to make exceptions. If you have any questions concerning this information, email us at sap@delegate.com.
You can obtain a registration receipt by accessing your registration. Once on your registration details page, you can email yourself a copy of your registration receipt.
Notification of registration cancelation must be made by email to sap@delegate.com. Please reference the registration confirmation number. Regrettably, cancelation requests can't be taken over the phone.
Cancelation fees apply. See the cancelation and refund policy for fee structure within the Terms and Conditions.
Please note that canceling a conference registration will not cancel a hotel reservation. Attendees are personally responsible for canceling their hotel reservation.
A €350 fee applies to registration cancelations made on or before Friday, April 24, 2026. Refund requests received after Friday, April 24, will not be honored.
Registration cancelations must be submitted by email to sap@delegate.com. Please reference the registration confirmation number.
Regrettably, cancelation requests cannot be taken over the phone.
Registration information
The SAP Universal ID is a wallet to manage your SAP user identities. It ensures lifelong access to your account and preserves your reputation such as learning certificates and community content.
SAP Universal ID Account Manager is used to manage your linked accounts, personal data, security, and privacy settings.
During registration, you will be forwarded to the Linking Manager which will retrieve the S/P-user accounts that match the e-mail that you have verified.
If you already have an SAP Universal ID, you can link additional S/P-user ID(s) accounts anytime in SAP Universal ID Account Manager.
SAP Universal ID Account Manager is used to manage your linked accounts, personal data, security, and privacy settings.
Please refer to the following guideline: SAP Universal ID password change and reset.
If you still face challenges, please create an official support ticket for the support team to investigate further.
For any help required with SAP Universal ID, customers and partners should create an SAP Support ticket or contact the Customer Interaction Center (CIC).
Yes, you can maintain multiple e-mail addresses and assign one of these as your primary e-mail address through the SAP Universal ID Account Manager. Please note that you must also maintain the e-mail address of any S/P-user IDs linked to your SAP Universal ID, as the linkage to S/P-user IDs is based on a valid e-mail address.
For any help required with SAP Universal ID, customers and partners should create an SAP Support ticket or contact the Customer Interaction Center (CIC).
Account management and support information
Thank you for your interest in sponsoring SAP Sapphire 2026. We greatly appreciate your enthusiasm and support for our premier event. At this time, participation invitations are being extended in phases to partners based on SAP’s global priorities and event objectives. If you would like to express your interest in sponsorship opportunities, please complete the sponsorship inquiry form.
Yes, the partner summit at SAP Sapphire Madrid will take place on Tuesday, May 19. Please visit the SAP Partner Summit website for the most up-to-date information and agenda. SAP partners may add this complimentary event during their SAP Sapphire registration process. Please note that customers and prospective customers are not eligible to attend the partner summit.
SAP partners who are not attending SAP Sapphire may register for the partner summit for a fee of €295.00 via the SAP Partner Summit website.
Yes, partners who are not attending SAP Sapphire may purchase a pass for only the partner summit via the SAP Partner Summit website. There is a registration fee of €295.00.
Please visit the SAP Partner Summit website for a list of recommended hotels to book directly. Please note that conference hotel discounts and booking are only available to those also attending SAP Sapphire.
Sponsor and partner information
Discounted rates at designated hotels are for registered attendees only. You'll have the opportunity to book your hotel immediately after completing your online registration. Once you have completed your conference registration online, select “Book hotel now,” which will bring you to the online reservation system for conference housing.
If you have already registered but didn’t secure your hotel, access your registration and select “Book/modify my hotel” in the bottom-right corner.
Note: The map of official hotels to be shared soon.
No. The registration fee includes access to the conference but does not include hotel accommodation.
SAP has negotiated special discounted hotel room rates at a variety of Madrid properties. Discounted rates at designated hotels are for registered attendees only and will be offered on a first-come, first-served basis.
Note: The map of official hotels to be shared soon.
Conference hotel blocks fill up quickly, so we strongly encourage you to reserve your hotel room early. Discounted hotel rates, based on hotel availability, are available on a first-come, first-served basis.
All conference hotels are relatively close to the convention center, varying from across the street to a few kilometers away.
There are several hotel blocks for this event. We do our best to make the most options available to all attendees. It’s possible that capacity at your colleague’s hotel had been reached, so you weren’t able to book there. It’s also possible that your colleague was directed to a specific hotel block based on their role at the event.
You’ll need to manage your hotel reservation independently of your conference registration. Cancelations or changes to an existing hotel reservation can be made online. Access your registration and select “Book/modify my hotel” in the bottom-right corner. You’ll need your last name and passkey acknowledgment number to log in; this information can be found in your hotel booking confirmation email. Please keep this email for your records.
After May 5, 2026, contact your hotel directly for changes or cancelations.
Any changes to an existing hotel reservation are subject to availability.
You must cancel hotel reservations more than three days in advance of arrival. If you cancel within three days of arrival, you’ll lose your deposit of one night’s room cost, including tax. If you fail to check in to the hotel on the scheduled arrival date, you’ll lose your deposit, and the remaining nights of the reservation will be canceled. SAP will not be responsible for cancelation or no-show charges.
For additional housing assistance, contact saphotels@delegate.com.
You can request to have this information emailed to you by contacting saphotels@delegate.com.
The nearest airport is Adolfo Suárez Madrid–Barajas Airport.
We recommend parking in the Red/Brown lot located behind Hall 10. More than 1,900 slots are available.
Electric cars can be parked and charged, at a cost, in the Iberdrola charging stations located in the Yellow lot located at the southern end of the venue.
Parking is available on a first-come, first-served basis, including disabled parking.
The parking fees are as follows:
Regular rate: €2,95 per hour (VAT included; payment per minute)
Prepaid: €15 per day (VAT included)
You can get savings for stays longer than 4.5 hours. This rate must be chosen in the first hour of stay in the parking lot. You must purchase it at the manual points of sale and at the parking lot ATMs.
Maximum: €21 (VAT included)
We encourage guests to use public transportation between hotels and the event. Customers, sponsors, and partners can pick up a Metro card along with your badge. The card gives you free access to city-wide public transportation from May 19 to 21, 2026. To get your Metro card, access your account and update your registration.
Yes, complimentary shuttle service will be available from Celebration Night back to the official conference hotels. More information will become available in the mobile app.
Please be aware of unofficial housing solicitations. The only email address affiliated with SAP for the conference is saphotels@delegate.com. SAP will not be responsible for any reservation made through a different channel.
To receive the special hotel rate at the conference hotels for this conference, you must use the SAP Sapphire Madrid official housing link found in your event registration confirmation email. SAP strongly recommends that you do not book housing from any company that contacts you by phone or email.
Hotel, transportation, and parking
Registration is located at the North Entrance of the IFEMA Madrid convention center.
Monday, May 18: 1:00 p.m.–5:00 p.m.
Tuesday, May 19: 7:00 a.m.–6:00 p.m.
Wednesday, May 20: 7:00 a.m.–5:00 p.m.
Thursday, May 21: 7:00 a.m.–3:00 p.m.
You can pick up your conference badge at the North Entrance of the IFEMA Madrid convention center.
Monday, May 18: 1:00 p.m.–5:00 p.m.
Tuesday, May 19: 7:00 a.m.–6:00 p.m.
Wednesday, May 20: 7:00 a.m.–5:00 p.m.
Thursday, May 21: 7:00 a.m.–3:00 p.m.
If you opted in for a Metro pass during registration, you can pick it up along with your conference badge at the registration area at IFEMA Madrid, North Entrance.
Yes, you can get a Metro pass by accessing your registration and changing your choice before arrival, or by speaking with our representatives at IFEMA Madrid.
Yes, wireless internet access will be available at IFEMA Madrid. The SSID and password will be provided on the back of your conference badge.
No children are permitted at the conference. Attendees must be 18 years or over to attend.
Dress code and attire is business casual. Smart jeans are allowed if not frayed or ripped.
No, you must have a badge to enter all official areas of SAP Sapphire Madrid.
Yes, there is a multi-faith room and a lactation room. Both are located in Hall 7.
The app for SAP Sapphire in 2026 will be released to the SAP Events mobile app container available in the Apple and Google Play stores prior to the event dates.
On-site details and logistics
Contact us
For general questions, email us at:
For registration or payment questions, email us at:
For housing questions, email us at: