SAN FRANCISCO 49ers: Creating the ultimate stadium experience for more than 70,000 football fans
See how a powerful venue management platform visualizes real-time game-day data across concessions, retail, entry gates, and parking for the best guest experiences. Dokumentum letöltése
Episode overview
Get a high-level look at the
guests, questions, challenges,
and opportunities discussed
in this episode of Better
Together: Customer
Conversations.
Read the blog
Creating the ultimate stadium experience for more than 70,000 football fans
See how a powerful venue management platform visualizes real-time game-day data across concessions,
retail, entry gates, and parking for the best guest experiences.
Thought leadership podcast
Noele Crooks, director of
business intelligence and CRM
for the San Francisco 49ers, joins
Thulium's CEO, Tamara McCleary,
to discuss how technology makes
a real-time difference for the
49er faithful fans.
Listen to the podcast
Practitioners' video
Noele Crooks joins Dan Lahl,
global vice president of
product marketing at SAP, to
further explore the technology
behind the San Francisco 49ers’
next-level game-day stadium
experience for fans, bolstering
their commitment: keeping fans
first since 1946.
Watch the video
Key takeaways
Discover additional insights
from the episode and explore
similar customer stories about
successful digital transformations
with SAP BTP.
Read the blog
© 2025 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material.
Get a high-level look at the
guests, questions, challenges,
and opportunities discussed
in this episode of Better
Together: Customer
Conversations.
Read the blog
Creating the ultimate stadium experience for more than 70,000 football fans
See how a powerful venue management platform visualizes real-time game-day data across concessions,
retail, entry gates, and parking for the best guest experiences.
Thought leadership podcast
Noele Crooks, director of
business intelligence and CRM
for the San Francisco 49ers, joins
Thulium's CEO, Tamara McCleary,
to discuss how technology makes
a real-time difference for the
49er faithful fans.
Listen to the podcast
Practitioners' video
Noele Crooks joins Dan Lahl,
global vice president of
product marketing at SAP, to
further explore the technology
behind the San Francisco 49ers’
next-level game-day stadium
experience for fans, bolstering
their commitment: keeping fans
first since 1946.
Watch the video
Key takeaways
Discover additional insights
from the episode and explore
similar customer stories about
successful digital transformations
with SAP BTP.
Read the blog
© 2025 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material.