Customer Experience (CX) and CRM Solutions
Make each customer experience matter
CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade CX solutions provide end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.
Turn market opportunities into bottom-line realities
Win customer trust and loyalty with intelligent engagement
AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation.
Scale, grow, and future-proof your enterprise with end-to-end business models
Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.
A quick guide to CX strategies and trends
Explore why sustainable and profitable business starts here. Hear industry leaders discuss important trends driving today’s product strategies.Watch the video
Experiences that work for your customers
Find out why CX is more than a buzzword – it’s the key to business survival. Go beyond saying you’re providing great experiences ‒ deliver them.Read the report
See how customers are succeeding with SAP Customer Experience solutions
Discover how Ferrara found the sweet spot between strong data, onboarding compliance, and progressive profiling.
See how Kodak increased sales by connecting B2B customers with the products and services they know and love through e-commerce.
Find out how Moen digitalized and streamlined its sales, service, and marketing operations to create a smooth CX and boost sales.
Explore how Rheem improved customer service and saved time and costs by using a single source of truth for customer interactions.
Browse the schedule of upcoming virtual and in-person events hosted by SAP and our partners.
Power the future of your customer service with the latest capabilities of the SAP Service Cloud solution.
Take a look at why SAP is recognized as a leading provider of CRM and CX solutions by top analysts.
Win customer loyalty and drive growth through an agile CX with the insights from Aberdeen and SAP.