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Provide passengers with a reliable, personalized air travel experience

Adapt to the connected traveler and ready your airline to meet new technology requirements and changing traveler demands. Simplify and improve your end-to-end processes – from planning to operations – and gain real-time insights into passenger travel needs so you can offer superior service.

Strategic Demand Management for Airlines

  • Business Planning and Consolidation
  • Fuel Management
  • Network and Route Performance Management

Operations and Asset Management for Airlines

  • Maintenance, Repair, and Overhaul
  • Operational Risk Management
  • Catering Production
  • Catering Procurement
  • Ground Handling Procurement

Contextual Marketing and Customer Service Excellence for Airlines

  • Real-Time Customer Insights
  • Marketing with Speed and Agility
  • In-Moment Customer Experiences
  • Omnichannel Service Excellence

Digital Transformation of Commerce and Sales for Airlines

  • Data Management for Omnichannel Commerce
  • Subscription Billing and Revenue Management
  • Supplier Direct Booking     
  • Sales Force Empowerment
  • Sales Performance Management
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Ensure a reliable, personalized air travel experience in a digital world

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Airlines are now at the brink of a digital era, which will require the business to adjust or be overtaken by others. To survive, you need to leverage the opportunities of this new digitized world and operate in a way that will spark customer loyalty while enabling sustainable profitability.

Get the facts

64%
less unplanned downtime where organizations optimize asset performance levels.

SAP Performance Benchmarking

76%
increase in operating margins with historical and forward-looking views into finances and operations.

SAP Performance Benchmarking

Find airlines software tailored to your needs

Transition from simply providing transportation services to becoming a partner for travelers that provides a consistent, relevant, and personalized experience with SAP solutions that deliver new levels of insight, flexibility, effectiveness, and service to travelers.
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SAP S/4 HANA and SAP Marketing Cloud

SAP S/4 HANA

SAP Marketing Cloud

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SAP S/4HANA

Become a best-run business by connecting people, business networks, the Internet of Things, and Big Data with our real-time enterprise resource management suite for digital business; deployed in the cloud or on premise.

SAP Marketing Cloud

Today, customers expect personalized experiences on every channel. The SAP Marketing Cloud solution helps you understand the customer context: what customers have done and what they are likely to do in the future. In this way, you can meet the needs of your audience effectively.

Transform your business faster with help from SAP Digital Business Services

Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Icon of arrow moving forward, representing acceleration with SAP Digital Business Services

Realize your business goals by simplifying and accelerating your digital transformation

In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.

Icon of people representing enterprise-wide service support from SAP Digital Business Services

Transform your business with unparalleled service support enterprise-wide

SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.

What are leading analysts saying about SAP?

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Increasingly, airline companies are looking to solutions, such as SAP S/4HANA Finance, to help simplify the data picture, provide greater accuracy, and deliver real-time insights that can enhance decision making, according to a Deloitte white paper.

See how customers are succeeding with SAP

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7,500 contracts with lower costs using SAP Ariba solutions

Read how Air France-KLM simplified its strategic sourcing, gaining transparency into contracts and managing suppliers efficiently.

6,000 online applications with SAP SuccessFactors solutions

Learn how Etihad launched a new careers Web site that helps it unify and streamline the recruiting and onboarding process.

Providing smooth, memorable travel experiences

Find out how Bangkok Airways empowers its employees to provide premium service to customers, beginning with improved HR support.

Respond to changing traveler behavior

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Providing tailored travel experiences requires active engagement with customers. Airlines must achieve real-time data capture and act on behavioral insights.

Get the latest news and trends from experts

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Philip Te Hau
Global Head of the Travel and Leisure, SAP SE

Fly higher with a digital business framework

Uncover the five core components of the digital business framework for travel companies, and take a closer look at each.

Eva Roe
Head of Airlines Solutions, SAP

Reimagine the future of airlines with smart products

Discover how the digitization of the airline industry, as much as it has changed operations and passenger habits over the past two decades, has only just begun.

Paul Pessutti
Senior Vice President and General Manager, Travel, Transportation, and Hospitality Industry Unit, SAP

Digital disruption transforms the travel industry

Open up new markets by rethinking business models and using technology to allow different experiences for consumers that disrupt traditional business.

Communities and Events

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SAP for Travel and Transportation Community

Stay up to date on the latest innovations, trends, and solutions by joining other travel and transportation stakeholders. Learn and share insights through blogs, discussions, and events – and find out how SAP can help your travel and transportation business run better.

Manage your airlines business enterprise-wide

From human resources to finance and analytics, we have the right solutions to run your airlines business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Procurement and Networks

Streamline procurement processes across your organization, driving compliance and control while cutting costs and risks.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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