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About SAP

SAP is at the center of today’s technology revolution. The market leader in enterprise application software, SAP helps organizations fight the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition. Visit our corporate site to explore news, information for investors and analysts, career resources, SAP’s history, and more. Visit our Global Corporate Site. Available in:

Explore our focus areas

Through our best-in-class solutions and innovations, we help our partners achieve greater success by improving performance, simplifying operations, and enhancing the fan experience.

Sports partnerships

SAP simplifies business operations for its sports partners, enabling leagues, teams, and organizations to become more efficient, profitable, and successful.

Entertainment partnerships

SAP enhances viewers' experiences at games, events, in arenas, and across mobile devices, providing insights and engagement opportunities that bring them closer to the action and their passions.

Sports ambassadors

SAP is helping build the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when it counts. 

Discover game-changing technology in sport

Love sport? Our Podcast brings you news about how technology is enhancing the fan experience, optimizing player performance, and simplifying sports business operations. 

Everyone is a fan of something

Whether you're a fan, player, or coach, technology is providing a competitive advantage for those that embrace it. How is it done? SAP partners with world-class players, teams, and leagues to create innovative solutions. Join host Bonnie D. Graham as she invites you to take an additional coffee break and listen to our new series on how technology is changing the game in sport.

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Make a strategic sponsorship request

For strategic sponsorship requests in sport, the arts, and entertainment, please submit your proposal.

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