Accelerate audience segmentations
Build customer segments powered by AI to predict behavior and personalize engagement.
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Overview
AI scores in SAP Emarsys Customer Engagement help you target customers based on predicted behaviors like conversion, churn, or spending. These AI-generated segments update continuously, learning from customer data to identify behavioral patterns. You can engage first-time buyers likely to return, reach out to at-risk contacts, and personalize offers by lifecycle stage or engagement level.
Benefits
- Predict future customer behavior based on past actions
- Encourage engagement or prevent churn using predictive insights
- Improve customer targeting and relevance
Business value
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Smarter segmentation strategies
Use AI to automatically group customers by predicted behavior and value
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Higher engagement rates
Deliver personalized outreach based on lifecycle stage and likelihood to convert
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Proactive retention efforts
Identify churn risk early and intervene with targeted messaging