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Demand Insights Solutions

Empower your supply chain, sales, and marketing with real-time demand network visibility

Support supply chain, sales, and marketing professionals with insightful and actionable analytics throughout their demand network using SAP software. Use a single source of real-time, high-fidelity, and granular demand signals to facilitate profitable demand response.

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Solution Capabilities

Included Capabilities

Sense and Respond to Demand Insights

Identify opportunities by analyzing demand and market data and respond with clear insights into customer needs

Capture demand signals and market data, and combine them with internal business data using SAP solutions. Derive powerful insights into market and sales trends, and respond profitably to demand patterns with accurate forecasts and optimized promotions.

Demand Sensing

Refining short-term forecasts to drive better fulfillment and inventory reduction

With SAP software, companies can get a better sense of demand by identifying demand patterns based on daily, granular demand signals. By sensing demand, companies can deploy stock to distribution centers that need stock earlier in the week, as opposed to later in the week, resulting in better fulfillment and inventory reduction. The demand sensing forecast can be fed back into the collaborative demand planning process to allow demand planners to make adjustments to demand plans.

Connected Goods

Connect, monitor, and control customer facing products

Connect IoT devices with your business processes and backend systems in real time, to improve efficiency, automation and replenishment - and create new, Product-as-a-Service business models. 

  • Maximize the value of connected devices through remote monitoring, management and central control
  • Extend your digital ecosystem by connecting smart devices to core business processes and backend systems
  • Transform your business with real-time, data-driven device insights
  • Reduce operational costs, increase revenue and improve customer satisfaction by optimizing device availability, utilization and replenishment of goods  

Take the fast lane with rapid deployment

Analyze massive amounts of demand information and respond immediately.  These software and service packages make it easier to stay competitive and achieve business objectives.


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


Reimagine the way you do business with SAP Digital Business Services

Businesses everywhere are transforming into digital enterprises – but it’s not always that easy. SAP Digital Business Services can help guide your transformation journey every step of the way, from strategy to technology implementation and beyond.

Our experts take a holistic approach, helping you identify and implement new processes and capabilities while ensuring your operations continue to run smoothly. We’ll work to make sure your SAP software delivers ongoing, unsurpassed value as you address the evolving demands of the digital economy. 


Create a responsive supply network

Explore how SAP solutions allow you to manage demand, integrate field sales, achieve point-of-sale integration, manage unexpected promotions, and optimize supply network planning.

Demand network: At a glance

Learn how SAP can help you reduce stock-outs by as much as 29% with real-time, enterprise-wide visibility into inventory.* And reduce revenue loss by as much as 26% when forecasting all combinations of SKU and inventory locations.*

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