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SAP Sales Cloud

Understand your customers, improve sales engagement, and build relationships that last.

Deliver exceptional sales experiences

Increase revenue and foster advocacy by supporting customer-centric sales engagements with a 360-degree view of every customer and interaction.

Key Features

Resource Center

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Improve sales forecasting with sales intelligence

See how SAP Sales Cloud can help you improve forecast accuracy, identify at-risk opportunities, and drive revenue growth.

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Transform sales and service for better outcomes

Learn how the latest innovations in SAP Sales Cloud and SAP Service Cloud can help you gain a competitive edge.

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Online Event
Break down silos to deliver customer value and fuel growth

Learn how connecting sales and service drives customer loyalty, retention, and revenue in this webinar with guest IDC. 

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Accelerate sales and boost revenue

Learn how Configure, Price, and Quote  empowers your sales reps in this webinar with guest Constellation Research. 

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Transforming retail execution

Hear how Whirlpool uses intelligent sales tools that turn its sales reps into trusted advisors. 

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Reimagine sales and service with guest Forrester

Transform your sales and service capabilities as you look ahead to the future.

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Online Event
Improve the sales experience for a better customer experience

Equip your sales team with the insights and tools to deliver exceptional customer service.

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Online Event
Unlock the value of your sales CRM

Explore new Sales Management Association research into the state of CRM adoption, where the technology is falling short, and opportunities to drive revenue growth.

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Transform in-store sales execution to win at the shelf every time

Discover how SAP Sales Cloud helps consumer product companies empower field sales reps for retail execution and a competitive edge.

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Explore the ROI of SAP CPQ with SAP and Forrester

Hear why B2B companies are turning to CPQ to get an edge on their competition from Forrester, TEI, and SAP.

Sales features of SAP Sales Cloud

Learn about lead and opportunity management, mobile, predictive analysis, and machine learning features in SAP Sales Cloud.

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Introduction to SAP Sales Cloud

Get an introduction and high-level overview of SAP Sales Cloud.

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Revenue management and the experience economy

Hear about the vital role of revenue management in the modern enterprise from IDC and SAP.

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Online Event
Leveraging strategic quote-to-cash

Learn how to optimize billing to deliver a seamless customer experience from guest speaker Lily Varon of Forrester.

Analyst Report
2021 Gartner® Magic Quadrant™ for Sales Force Automation*

If you’re evaluating CRM solutions, we believe this comprehensive report provides valuable insight.

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Analyst Study
Discover the economic impact of SAP Sales Cloud

Learn about the quantifiable benefits of SAP Sales Cloud when combined with SAP Service Cloud in this Forrester Consulting study.

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Solution Brief
Close deals faster by generating quotes quickly

Find out how the SAP CPQ solution can speed up the sales process and drive better results.

Break down silos for better results

Get this IDC Infographic to see how bringing sales and service together empowers sales teams to deliver the best outcomes. 

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Solution Brief
Drive sales with customer-centric automation

Understand your customers better and meet their needs with SAP Sales Cloud.

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Analyst Report
Harness the power of your sales team

Learn about the benefits of modern sales performance management in this IDC Spotlight.

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White Paper
Align sales and service to deliver customer value

Get insight from IDC into how breaking down silos improves customer experience and fuels business growth.

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Solution Brief
Unlock the power of sales and service

Discover how you can boost customer retention and accelerate growth by connecting sales and service on a unified platform.

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Create the perfect store to build brand loyalty

Discover how consumer products companies can connect with today's buyers.

Solution Brief
Manage product complexity in manufacturing

Discover how manufacturing companies streamline the quote process and speed
sales with SAP CPQ.

Fuel next-generation CPQ with AI

Consider how artificial intelligence (AI) in configure, price, and quote (CPQ) solutions speed up sales and provide a superior customer experience.

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CPQ and variant configuration: A powerful pair

Integrate the SAP CPQ solution with variant configuration to drive efficiency and supercharge sales in manufacturing.

Solution Brief

Find out how configure, price, and quote software from SAP can help you increase sales and close deals faster.

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Take quote-to-cash to the next level

Learn how to evolve your quote-to-cash processes to meet increased customer demands with agile billing and CPQ.

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Pipeline management and forecasting

Find out how automated tools, AI, and clean data can improve sales forecasting.

Frequently Asked Questions

SAP Sales Cloud can help you improve forecast accuracy, identify at-risk opportunities, and increase win rates with embedded artificial intelligence (AI) that provides prescriptive recommendations on what tasks or interactions should be performed to increase forecast accuracy. The embedded AI preforms continuous correlation analysis to identify linkages between seller behavior, opportunity win rate, and other complex variables, allowing sales managers to easily assess forecast accuracy and model various potential outcomes with data-driven analysis of propensity to close.

SAP Sales Cloud includes specialized “Perfect Store” functionality to help you create retail execution action plans, optimize visit logistics, and improve efficiency of onsite activities. Dynamic visit surveys and planograms guide retail execution activities, while unifying store audit information, to enable continuous improvement of retail execution at each location. Unified KPIs provide insight into year-over-year improvement and can be leveraged to improve resource allocation, execution strategy, and store performance across extended distribution networks. 

SAP Sales Cloud can help you identify actionable customer insights by centralizing critical data, enabling a full view of each account. Embedded sales intelligence surfaces critical data automatically and enables real-time exploration of the customer journey through each stage of the sales pipeline. Intuitive visualizations can provide valuable buying journey insights and help business users identify and proactively solve sales process breakdowns.

B2B selling has become increasingly complex, and leading organizations are helping sales teams improve outcomes by providing prescriptive guidance for opportunity progression. Guided selling functionality within SAP Sales Cloud provides a framework for organizations to understand and respond to customer needs with an interactive, value-driven approach that is shaped by real-time data.

Yes, organizations can leverage dynamic visit planning functionality with SAP Sales Cloud to help reduce overhead and improve efficiency of store and site visit logistics, scheduling, and routing. Embedded intelligence utilizes real-time and historical data to dynamically optimize how and when field sales and retail execution staff visit customer locations.

*Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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