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SAP Marketing Cloud

At a Glance Features Plans and Pricing Technical Information Get Started
At a Glance Features Plans and Pricing Technical Information Get Started

Treat marketing as a trusted source of business

Orchestrate personalized customer engagements across your organization with permissions and consent to drive revenue and growth.

SAP is a Leader in Gartner's 2019 Magic Quadrant for Multichannel Marketing Hubs
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Watch a demo of the SAP Marketing Cloud solution
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Learn about top imperatives for your 2019 marketing strategy
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Get started with SAP Marketing Cloud

Find the information you need to implement, maintain, and enhance your SAP Marketing Cloud solution.

Overview Videos Webinars for Marketing Professionals Resources
Overview Video
Introduction to SAP Marketing Cloud

See the quick guide and high-level overview.

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Overview Video
SAP Marketing Cloud user interface

See the UI overview and walkthrough.

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Overview Video
Customer profiling in SAP Marketing Cloud

Unified profiles across channels and real-time insights.

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Overview Video
Segmentation in SAP Marketing Cloud

Tools to segment high volumes of customer data.

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Overview Video
Campaign management in SAP Marketing Cloud

Create personalized contextual campaigns.

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Overview Video
Planning and performance in SAP Marketing Cloud
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Overview Video
Marketing analytics in SAP Marketing Cloud
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Overview Video
Integrating SAP Marketing Cloud
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Webinar
Best practices in driving demand generation

Learn how Bentley Systems gains insights to better engage with customers and collaborates with sales to drive demand.

Register for July 16th
Webinar
Leverage insight-driven targeting and segmentation

Find out how you can gain deeper customer insights, uncover hidden trends, and increase your marketing ROI.

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Webinar
Creating superior customer experiences through social media

Hear best practices for leveraging social media for account-based marketing.

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Webinar
Driving account-based marketing success

Learn how you can leverage technology to scale your account-based marketing program.

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Webinar
Data protection and privacy for marketers

Discover the impact of GDPR and how you can use it to win customers.

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Engagement Program
Release 1905 of SAP Marketing Cloud

Get a detailed overview of the enablement resources available for each major SAP Marketing Cloud release.

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White Paper
Eight trends shaping the customer experience

Discover customer experience strategies of some of the world’s top brands.

Read the report
White Paper
The challenge of personalization

Learn how you can enable the best contextual customer experiences possible.

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Research Paper
Understanding customer experience dynamics

See how you can create exceptional customer experiences by aligning sales and marketing.

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Learn more about SAP Marketing Cloud

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Training

Empower your team to drive intelligent marketing with SAP Marketing Cloud solutions. Guided courses, online training, and certification programs are designed to help you get there faster.

Webinars

Join our live Webinars to hear from our experts on technical and business topics, road maps, new releases, and more – and watch previous Webinars on demand. 

Community and Events

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Join your regional customer community

Network with other SAP Marketing Cloud and SAP C/4HANA customers, get insights from product experts, share your knowledge, and attend year-round events by joining the SAP Customer Experience User Community in your region.

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Meet our online community

Connect with our solution experts, as well as customers and partners, to share information and access key product details on SAP Marketing Cloud.

Product Details

Explore your SAP Marketing Cloud solution in detail and get insights into the future direction of the product.

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Road map

Learn about current options, planned innovations, and future features in SAP Marketing Cloud solutions.

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Solution details

Get an in-depth look at SAP Marketing Cloud features and functions, along with the current features in each release of the solution. Login required.

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Product documentation

Find documentation on product onboarding, implementation, extensibility, and more in the SAP Marketing Cloud help portal.

SAP Customer Experience Services

Put your customer experience project on the path to success from day one.

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Expert guidance and advice

Rely on experts when creating your own connected customer experience. Reduce time-to-value, transform your front office, and derive maximum value from our solutions – with SAP Customer Experience Services.

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CX Works

Access a complete source of field-tested, SAP-verified expertise and carefully curated content with all the information you need to succeed with SAP C/4HANA.

Newsletter

Subscribe to the SAP Marketing Cloud newsletter to get the latest news, trends, and release information in your inbox.

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