Media, sports, and entertainment
Grow your enterprise by optimizing operations and maximizing content value
Improve content production, distribution, and monetization across the value chain and deliver exceptional customer experiences using one integrated platform.
SAP Business Suite can help media, sports, and entertainment companies:
Support every step of the media value chain, from content creation to monetization.
Gain real-time visibility into content costs and streamline production.
Maximize media asset value, monetization, engagement and performance across channels.
Drive revenue by deepening fan and consumer loyalty.
Transform business models to drive scalable growth.
Control production costs
Enhance visibility into financials and operations to drive efficient resource allocation, labor and talent management, cost control, and strategic revenue optimization.
Personalize fan and media engagement
Improve audience experiences by analyzing viewing habits to drive programming and content decisions, while strengthening trust through loyalty programs and personalized offers.
Maximize media asset value
Unlock maximum content value with real-time insights and control over intellectual property rights and royalties across film, music, publishing, and gaming.
Manage revenue at scale
Support direct-to-consumer and digital-first business, accelerate decision-making, and drive new business models.
Explore media, sports, and entertainment solutions from SAP and partners to help your company run better
Connect your entire business—from streamlining operations, to managing rights, and optimizing content monetization.
Integrated financial management
Strategically manage finance with an integrated solution that allows companies to:
Gain visibility into financial data with advanced analytics.
Increase revenue with dynamic content distribution across multiple channels.
Optimize resource utilization by identifying excess capacity and waste.
Make timely decisions with real-time P&L visibility across content and projects.
Streamline subscription and usage billing to boost recurring revenue.
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Accounting and financial close
Improve accuracy and speed across high-volume transactions and revenue streams using AI-automated financial close.
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Billing and revenue management
Grow recurring revenue and strengthen customer loyalty with personalized subscriptions, pay-per-use options, and bundled offerings.
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Receivables automation
Simplify and streamline financial tasks with AI-enabled automated invoice matching.
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Entitlement management
Efficiently personalize media experiences with automated entitlements and dynamic access control.
PARTNER APPLICATION
SAP Convergent Mediation by DigitalRoute
Increase revenue visibility and reduce leakage in real time with tools that translate usage data into bills and invoices.
PARTNER APPLICATION
SAP Account Substantiation and Automation by BlackLine
Enhance productivity and data quality with standardized, automated account reconciliation processes and advanced analytics.
Content production cost management
Protect profitability and stay competitive with a unified view of finance data that allows production teams to:
Optimize project resources using AI-powered advanced skills matching.
Gain real-time visibility into content costs with data analytics.
Increase project success rates using analytics to identify hidden execution risks.
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Project resource management
Simplify information exchange and identify the right resources for each project on a single collaboration platform.
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Receivables management
Optimize cash flow to manage credit risk and automate accounts receivable processes.
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Data unification and analysis
Improve audience and revenue insight by harmonizing data into a single governed foundation with full business context.
PARTNER APPLICATION
Replicon Time Tracking for Service Organizations
Drive smarter audience and revenue decisions through a data foundation that unifies SAP and third-party data.
PARTNER APPLICATION
SAP Intercompany Governance by BlackLine
Enhance financial compliance and accuracy through automated intercompany transactions.
PARTNER APPLICATION
SAP Convergent Mediation by DigitalRoute
Optimize revenue by enabling accurate billing and reporting with scalable processing of usage and transaction data.
Spend management optimization
Control costs with centralized spend management for media, sports, and entertainment to:
Enhance sourcing efficiency with data-driven supplier evaluation and bid analysis.
Provide spending visibility by merging SAP and third-party data.
Reduce overall production expenses by identifying savings with embedded AI analytics.
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Travel and expense management
Improve cost control and efficiency by automating travel, expense, and invoice workflows.
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Procure-to-pay operations
Increase agility by automating procurement, supplier collaboration, and contract compliance.
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Contingent workforce management
Improve speed and control with AI-enhanced hiring, automation, and analytics.
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Spend analytics
Identify and minimize vendor cost and risk across global media operations with real-time spend visibility.
PARTNER APPLICATION
Eved Events, Media, and Entertainment Spend Management
Consolidate production and vendor invoices into a single transaction using automated invoice aggregation and managed payments.
PARTNER APPLICATION
Icertis Contract Intelligence for SAP S/4HANA (Buy Side)
Maximize media content ROI with AI-powered contract intelligence, automated contract rights, royalty management and risk control.
Human capital management
Maximize workforce potential with agile, cloud-powered HR solutions that:
Match contingent workforce needs using AI staffing and assistants.
Analyze employee performance, engagement, and turnover risks with AI-generated insights.
Improve employee engagement with AI-enabled self-service.
Support employees’ goals and retention with personalized learning journeys and meaningful career guidance.
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Core HR and Payroll
Streamline workforce operations, payroll, compliance, and human resources processes through AI-supported automation.
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Talent management
Develop your talent force with personalized learning and development planning and streamlined performance management.
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AI-powered human resources
Enhance workforce productivity with AI-driven talent insights, personalized learning, and automated HR.
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Recruitment
Attract top talent through AI-enabled interactions and personalized candidate experiences.
PARTNER APPLICATION
Enterprise Workforce Optimization Platform
Increase project quality and client value with skills-based matching, resource planning, and an end-to-end staffing process.
PARTNER APPLICATION
Whoz Workforce Management Optimization Platform
Accelerate project response with skills mapping, AI-enhanced matching, and centralized demand planning.
Intellectual property management and monetization
Centralize rights and royalties with integrated capabilities that:
Maximize revenue with advanced analytics for rights and royalty tracking.
Forecast royalty payouts accurately with analytics.
Enhance compliance and accuracy by automating rights and payment management.
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Content accounting and financials
Clear accounts faster, reduce credit risk, and analyze cash flow from ad sales, subscriptions, and content productions in real time.
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SAP Business Data Cloud
Streamline royalties, rights, compliance, and profitability management based on insights into sold and distributed content.
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Profitability and performance management
Act faster and with more agility with granular profit and cost analytics for optimal performance.
Audience engagement
Grow loyalty and engagement on a purpose-built platform that can:
Get audience insight with sophisticated data analysis.
Connect insights to deliver personalized omnichannel engagement.
Adapt to market changes with smart automation for personalized campaigns.
Assess the business impact of campaigns with AI analytics.
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Omnichannel engagement
Boost audience engagement with personalized campaigns using AI-powered segmentation automation and delivery.
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Customer data management
Discern audience behaviors and deliver personalized, trustworthy engagements by connecting front- and back-end customer data.
SAP APPLICATION
Point-of-sale customer checkout
Boost sales with personalized offers and faster checkouts using real-time data and automation.
SAP APPLICATION
Event ticketing
Increase ticket revenue and audience loyalty by streamlining sales channels, upselling, and gaining customer insights.
PARTNER APPLICATION
Mirakl Marketplace Management
Improve commerce experiences and monetize traffic by creating online marketplaces and managing retail ads.
Discover SAP Business Suite
See how SAP cloud ERP applications, SAP Business AI, and SAP Business Data Cloud come together to deliver exceptional value for your organization.
See how customers are succeeding with SAP solutions for media, sports, and entertainment
See what analysts are saying about SAP
SAP Cloud ERP named a Leader
Explore why Gartner® named SAP S/4HANA Cloud a Leader in its 2025 Magic Quadrant™ reports for cloud ERP for service-centric enterprises.1
SAP named a Leader in Source-to-Pay suites
Find out why SAP was recognized as a Leader for our ability to execute in the Gartner® Magic Quadrant™ for Source-to-Pay Suites.2
SAP recognized as a Leader in iPaaS
SAP is positioned as the vendor with the highest ability to execute in the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service.3
Resources
The 2026 media operator’s playbook: Revenue at scale
Discover an operator-ready blueprint for modernizing media in 2026—from key trends to clear actions and KPIs.
Building a resilient financial foundation
See how cloud ERP helps media companies streamline operations, manage talent, and improve financial visibility.
Applying AI in sports organizations
Hear how SAP Business AI for sports organizations can improve player and team performance and boost loyalty.
Innovating with business AI for media
Drive growth with smarter insights, maximized revenue, personalized content, and streamlined operations.
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