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Fashion

Understand tomorrow’s trends, drive personalized shopping and run a sustainable fashion business.
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Deliver the styles of tomorrow and exceed customer expectations

Gain a real-time view into inventory, optimize demand-supply matching, and drive consistent customer interactions across channels and regions on one platform.

Single Customer View

Gain insight from a single view of your customers and deliver personalized experiences across the entire customer journey.

Products

SAP Emarsys Customer Engagement

SAP Customer Data Cloud

 

Consent-Based Marketing

Deliver the experiences that customers expect by recognizing them during engagements and ensuring consent-based marketing practices.

Products

SAP Customer Identity and Access Management for B2B

SAP Emarsys Customer Engagement

Marketing Execution

Gain visibility and control of the entire closed-loop marketing process. Make data-driven decisions to increase the marketing ROI.

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SAP Emarsys Customer Engagement

Master Data Management for Fashion

Improving business productivity through accurate Master Data Management for Fashion data quality and governance.

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SAP Master Data Governance, retail and fashion management extension

SAP S/4HANA for fashion and vertical business

Merchandise and Assortment Planning

Achieve corporate goals by creating profitable merchandise and assortment plans across all channels.

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SAP Customer Activity Repository applications bundle

SAP S/4HANA Retail for merchandising management

Merchandising Intelligence

Leverage sales data and use insights to analyze merchandising performance in order to improve the profitability of merchandising decisions.

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SAP Customer Activity Repository applications bundle

SAP Analytics Cloud

Pricing and Promotions

Optimize omnichannel pricing and promotion throughout the product lifecycle in every channel.

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SAP Customer Activity Repository applications bundle

SAP Dynamic Pricing by GK

SAP Omnichannel Promotion Pricing

 

 

 

Indirect Buying

Improve operational efficiency and source determination for indirect buying of goods and services.

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SAP Ariba Sourcing

Invoice and Pay

Integrate invoice processing and accounts payables with invoice management solutions from SAP.

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SAP Ariba Invoice Management

SAP S/4HANA for fashion and vertical business

Procurement

Drive compliant, automated, purchasing and collaboration to realize process efficiencies and effective cost management for all spend categories.

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SAP S/4HANA for fashion and vertical business

SAP Ariba Collaborative Sourcing

Sourcing and Contract Management

Reduce risk and cost through increased savings opportunities with sourcing and contract management.

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SAP Ariba Strategic Sourcing Suite

SAP Ariba Contracts

Supplier and Risk Management

Reduce costs and increase savings opportunities and sourcing efficiency using a global business network.

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SAP Ariba Discovery

Environment, Health, and Safety

Reduce environment, health, and safety risks to help ensure safety and business continuity.

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SAP Environment, Health, and Safety Management

Manufacturing Execution (Industry 4.0)

Control, monitor, and automate manufacturing operations to streamline manufacturing for efficient, high quality production.

Products

SAP S/4HANA for fashion and vertical business

SAP Manufacturing Execution

 

Quality Management

Quality management and compliance that exceed expectations.

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SAP S/4HANA

Demand and Supply Planning

Improve operational planning processes across demand and supply.

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SAP Customer Activity Repository applications bundle

SAP Integrated Business Planning

Omnichannel Inventory and Order Response

Managing inventory across locations to fulfill demand from anywhere.

Products

SAP Customer Activity Repository applications bundle

SAP S/4HANA for fashion and vertical business

Track & Trace and Logistics Networks

Maximize supply chain logistics strategy and comply with regulations with a digital operations networks.

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SAP Logistics Business Network

Transportation Management

Reduce costs and improve service with streamlined transportation management processes.

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SAP Transportation Management

Warehouse Management

Improve warehouse management with optimized planning and automated processes.

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SAP Extended Warehouse Management

Yard Logistics

The solution can improve a yard’s productivity significantly and thereby increasing customer satisfaction while decreasing cost of operation.

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SAP Yard Logistics

Commerce Management and Personalization

Drive your business and win with an industry-leading omnichannel commerce platform.

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SAP Commerce Cloud

Retail Store Management

Merge the online and physical shopping experiences, attract consumers, and offer a superior shoppingexperience by leveraging new technologies.

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SAP Omnichannel Point-of-Sale by GK

SAP S/4HANA Retail for merchandising management

SAP Loss Prevention by Fujitsu

Omnichannel Sales Order Management

Buy anywhere, fulfill anywhere using optimized omnichannel sales order management.

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SAP Customer Activity Repository applications bundle

SAP Customer Order Sourcing

SAP S/4HANA for fashion and vertical business

Customer Service

Deliver an omnichannel customer service experience to exceed customers’ expectations.

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SAP Service Cloud

Customer Experience Management

Manage your customers' experience across the entire engagement cycle.

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SAP Qualtrics Digital CX

See how customers are succeeding with SAP

Industry innovation solutions tailored to your needs

Upgrade your fashion processes to master today‘s challenges, foster resilience and drive customer experience excellence.​

Omnichannel Planning​ Customer Experience Omnichannel Store Experience
Speed up your fashion and vertical business with integrated vertical planning based on up-to-the minute customer and business insights to be first to market with the styles of tomorrow 
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SAP Integrated Business Planning

Accelerate your planning cycles with integrated plans for demand, supply, and capacity and manage promotions and financials within a comprehensive enterprise plan across manufacturing, wholesale and retail.

SAP Customer Activity Repository applications bundle

Gain a unified view of customer activity across channels to improve omnichannel order management and power your planning applications.

SAP S/4HANA for fashion and vertical business

Manage your fashion business from manufacturing to wholesale and retail in real time on a single platform with built-in style color size logic.

Build lasting customer loyalty with personalized experiences and 1-1 engagement at scale.
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SAP Commerce Cloud

Build what you need swiftly, simplify buying processes, and turn e-commerce customers into brand advocates.

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SAP Customer Identity and Access Management for B2C

Turn unknown visitors into known, loyal buyers with customer identity and access management software.

SAP Customer Data Platform

Activate rich customer insights to deliver hyper-personalized experiences in real time, while maintaining the data’s purpose.

SAP Marketing Cloud

Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy.

ShopperKit for SAP Commerce Cloud​ By ShopperKit

Enables existing brick & mortar stores to receive, prioritize, and process orders from their online counterparts removing the need for large, costly warehouses and the complex and expensive software needed to run them. 

KIT - Keytree In-store Technology​ By Keytree, A Deloitte Business

Bridge the experience gap between digital and physical stores by empowering store associates with a mobile application which surfaces all relevant customer and product data needed to provide a meaningful customer experience and drive sales through up-selling and cross-selling.

Unify your omnichannel processes, empower store associates with real time customer and business information and deliver seamless shopping experiences that make your customers back for more. ​
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SAP Omnichannel Point-of-Sale by GK

Drive great in-store customer experiences and build customer loyalty, while reducing your total cost of ownership. 

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SAP Mobile Consumer Assistant by GK

Get a direct digital connection to consumers for real-time, personalized, and interactive communications and experiences.

SAP Services and Support

We're working together to continually drive the successful business outcomes and value that matter most to you.

Our services and support portfolio is designed as an end-to-end, holistic experience that can help you transform your organization, transition to the cloud, and continuously improve your business. Working together to get you there, and drawing on decades of customer experience and guidance, is the fastest way to see the full value of your SAP investment. 

What are the leading analysts saying about SAP?

Create a future with sustainability at your core

Sustainability must be more than a corporate responsibility initiative. Include sustainability at the core of enterprise transformation for success tomorrow.

Building sustainable fashion and apparel retailers

Learn how fashion and apparel retailers can embrace and implement a holistic sustainability strategy.

Get the facts

18

of the top 20 global apparel and footwear retailers run SAP solutions.

Deloitte

100

%

of the most admired apparel retailers in the world run SAP solutions.

Fortune

100

%

of the Internet and catalog retailers in the Forbes Global 2000 are SAP customers.

Forbes

Communities and Events

Join the community for SAP for Retail

Visit our vibrant community for learning, sharing, and collaborating on all things retail and fashion, and find out how SAP is innovating across the SAP for Retail solution portfolio to address consumer trends and meet retailer needs.

SAP Sustainability Summit

Revisit what you loved or watch what you missed at SAP Sustainability Summit. View all the recorded sessions and explore supporting materials.

Manage your fashion business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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