Alex de Minaur: Set for success
A winning match
Ten-time ATP Tour title winner and SAP Sports Ambassador Alex de Minaur trusts ASICS and Wilson Sporting Goods to raise his game. To elevate end-to-end business processes and win customers around the world, ASICS and Wilson count on SAP.
It’s special to collaborate with SAP, knowing they help drive the technology and innovation behind the Wilson racket in my hand and the ASICS gear I wear every match.
SAP and ASICS: Acing modern operations
How SAP helps the sportswear company compete worldwide.
ASICS equips elite athletes like Alex and engages with players worldwide using SAP solutions. The latest AI and real-time performance insights help ASICS connect and unify all of its omnichannel systems into a global, integrated enterprise.
Solutions in play
How SAP enables ASICS to seamlessly align global systems.
SAP Business Suite
Connect retail stores, web shops, and wholesale partners around the world in real time with SAP S/4HANA, part of Business Suite.
SAP Business Technology Platform
Solve big challenges by building and extending powerful solutions that seamlessly integrate into processes across your organization.
SAP Business Data Cloud
Get real-time insights on business performance with minute-by-minute updates on sales, inventory, and trends using SAP Analytics Cloud.
SAP and Wilson: Serving up game-changing cloud integration
How SAP helps the sporting goods icon innovate faster.
Wilson runs smarter and faster with SAP, supporting professional athletes like Alex alongside customers, vendors, and internal teams. Powerful, integrated cloud solutions enhance processes across Wilson’s organization to unlock the full potential of its AI, data, and applications—and outpace its competitors.
Solutions in play
How SAP enables Wilson to create more precise processes.
Business Technology Platform
Integrate, automate, extend, and build AI-enhanced business applications for mission-critical processes.
Business Data Cloud
Adapt fast and gain the context you need to make transformative decisions with AI-powered applications that understand your business.
SAP Ariba solutions
Take on continual disruptions and complex process challenges with unmatched insights, intelligent tools, and advanced analytics.
About Alex de Minaur
Nicknamed “The Demon” for his speed and agility, Alex embodies the SAP values of resilience, excellence, and determination.
Alex brings out his best thanks to ASICS and Wilson. And with SAP powering both global brands, his fans win too.
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