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Deliver personalized experiences and profitable growth

Get ready to deliver more personalized customer engagements and drive more profitable, predictable business outcomes.

Avoid obsolescence by being consistently relevant to customers

What products do I need to get started with delivering consistently relevant engagements to customers?

SAP Emarsys Customer Engagement enables you to deliver the personalized experience customers expect and profitable growth businesses demand.

SAP Commerce Cloud simplifies selling and buying processes to build customer loyalty with meaningful experiences anytime, anywhere, and on any device.

SAP Customer Data Platform unifies all customer data sources (online and offline) to help you understand your customers and deliver relevant, trusted, and personalized engagements.

SAP Customer Identity and Access Management for B2C orchestrates unified profiles based on first-party data to build rich, centralized customer profiles and synchronize them with all your digital properties.

Accelerate business outcomes with real-time engagements

What products do I need to get started with accelerating business outcomes with real-time engagements?

SAP Emarsys Customer Engagement enables you to leverage AI predictions and lifecycle scoring. Using AI, unified customer profiles and segments are enhanced by models applying historical data to produce accurate predictions, such as purchase or engagement probability and product affinity.

Accelerate business outcomes with built-in predictions that show you which segments, channels, or strategies you should optimize further, and allocate budget to increase your active customer database faster with AI predictions.

SAP Commerce Cloud simplifies selling and buying processes to build customer loyalty with meaningful experiences anytime, anywhere, and on any device.

SAP Customer Data Platform unifies all customer data sources (online and offline) to help you understand your customers and deliver relevant, trusted, and personalized engagements.

SAP Customer Identity and Access Management for B2C orchestrates unified profiles based on first-party data to build rich, centralized customer profiles and synchronize them with all your digital properties.

Rethink loyalty to boost customer lifetime value

What products do I need to get started with rethinking loyalty to boost customer lifetime value?

SAP Emarsys Customer Engagement enables you to utilize historical data to refine your data-driven approach by targeting precise customer segments. This is key to creating experiences for customers that reflect their interaction with your brand over time. You can also use channel engagement, location, Web and app behavior, loyalty status, or AI lifecycle scoring.

Our solution makes this contextual data easily accessible for hyper-relevant campaigns, increasing customer engagement across all touch points.

SAP Commerce Cloud simplifies selling and buying processes to build customer loyalty with meaningful experiences anytime, anywhere, and on any device.

SAP Customer Data Platform unifies all customer data sources (online and offline) to help you understand your customers and deliver relevant, trusted, and personalized engagements.

SAP Customer Identity and Access Management for B2C orchestrates unified profiles based on first-party data to build rich, centralized customer profiles and synchronize them with all your digital properties.

Do more faster to show marketing’s business impact

What products do I need to get started with showing marketing’s business impact?

SAP Emarsys Customer Engagement enables you to deliver the personalized experience customers expect and profitable growth businesses demand.

SAP Customer Data Platform unifies all customer data sources (online and offline) to help you understand your customers and deliver relevant, trusted, and personalized engagements.

*Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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