Trade and Promotion Management Software

Turn trade management into an end-to-end process

Go beyond increasing revenue and volume by making those activities more profitable for your business and retail partners.

Improve sales planning and budgeting
Optimize customer business planning
Strengthen promotion planning
Support execution and settlement

Improve sales planning and budgeting

Achieve sales targets with better precision and effectiveness.

Cover critical sales management activities to initiate and facilitate the account planning process
Support proactive execution of plans and a regular cadence for forecasting during customer management

Optimize customer business planning

Help consumer products sales leaders enable growth in internal margins and customer categories with the SAP Customer Business Planning application.

Manage pricing and trade terms
Plan and simulate customer margins
Report actuals and the latest estimate plans
Build annual and promotion scenarios

Strengthen promotion planning

Let your sales and commercial finance teams fully evaluate and fund promotional plans by using the SAP Trade Promotion Planning and Management solution.

Accelerate promotion planning
Oversee funds and checkbooks
Execute promotions by integrating rebates and discounts in the back end
Automate accruals

Streamline execution and settlement

Unify finance, supply chain, and marketing solutions to gain real-time visibility into orders, shipments, and demand.

Enhance visibility into trade promotion activities with promotion execution and settlement capabilities
Track promotion performance across multiple factors to inform decision-making and help ensure sales targets are met
Associate individual deductions and claims with specific trade promotion activities to calculate ROI

Advance trade management analytics

Predict and optimize revenue, volume, and profitability of promotional and nonpromotional offers with the SAP Advanced Trade Management Analytics solution.

Make better decisions with predictive models for insights and optimization
that use machine learning
Apply regularly existing data and enrich it over time with new demand signals to increase impact and accuracy
Turn predicted volumes into value for the manufacturer and retailer and optimize trade spend and merchandising
Integrate predictive capabilities throughout the entire trade management solution portfolio