- Improve sales planning and budgeting
- Optimize customer business planning
- Strengthen promotion planning
- Support execution and settlement

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Empower consumer products sales leaders to step up as profit-and-loss owners who drive revenue, volume, and profitability.
Go beyond increasing revenue and volume by making those activities more profitable for your business and retail partners.
Achieve sales targets with better precision and effectiveness.
Help consumer products sales leaders enable growth in internal margins and customer categories with the SAP Customer Business Planning application.
Let your sales and commercial finance teams fully evaluate and fund promotional plans by using the SAP Trade Promotion Planning and Management solution.
Unify finance, supply chain, and marketing solutions to gain real-time visibility into orders, shipments, and demand.
Predict and optimize revenue, volume, and profitability of promotional and nonpromotional offers with the SAP Advanced Trade Management Analytics solution.
Realize business results fast with expert-led training, hands-on experience, and best practices for SAP Trade Management.
Training courses are available at select SAP offices, your own location, and online to meet your specific learning needs and preferences.
Role-based training equips your team with knowledge needed to adopt and optimize SAP Service Cloud quickly and effectively.
Comprehensive, up-to-date resources are available when you need them by accessing SAP Learning Hub with a subscription.
Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.