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Increase ticket sales and revenue with our event ticketing software

Boost your sports and entertainment revenue using comprehensive, advanced cloud ticketing software. SAP Event Ticketing helps you manage tickets, customers, and event processes quickly and efficiently. And it enables you to utilize social media and mobile devices to increase ticket sales.

  • Cloud deployment
  • Higher revenue potential with increased efficiency and reduced costs
  • Brand protection and use of corporate identity across all sales channels
  • Comprehensive 360-degree view of your customers

Key Benefits

Take full control of all event ticketing processes

Decide on sales channels, fee structures, and sales permissions to take control of your ticketing system and build a stronger brand.

Maximize ticketing revenue

Take advantage of the integrated premium functions to win new customers, tap additional sources of revenue, and strengthen relations with existing customers.

Reduce costs

Simplify processes through a highly flexible and scalable ticketing platform that provides visibility into all of your ticketing and customer data. 

Key Capabilities

Ticket management

  • Maximize ticketing revenue by taking advantage of flexibility to sell across multiple channels
  • Create single tickets, season tickets and passes, vouchers, coupons, parking permits, and accreditations
  • Configure and manage special campaigns, promotion codes, price reductions, and memberships

Ticket sales

  • Generate revenue by cross- and up-selling events, parking, merchandise, or food and beverages
  • Incorporate social selling with social media channels and functions, like “Where are my friends?”
  • Integrate SAP Event Ticketing into your technology landscape to meet your IT and process requirements

Fan and customer insights

  • Use advanced marketing, CRM, membership, and loyalty features to boost ticket sales and generate customer insights
  • Utilize real-time ticketing analytics information to maximize sales for each seat and event
  • Integrate with SAP Analytics Cloud and SAP HANA for insights for confident decision-making

Technological flexibility

  • Take advantage of maximum flexibility built into a fully scalable cloud solution based on the latest technologies
  • Integrate SAP Event Ticketing into your technology landscape to meet your IT and process requirements
  • Connect with various admission control systems and gather ticketing data

Technical Information

SAP Event Ticketing is deployed in the cloud and available as software as a service (SaaS), so you can access your software from any Web browser and any device.

Installation and setup

Follow the setup instructions so you can start running your SAP software quickly and confidently.


Optimize configuration of SAP Event Ticketing with this comprehensive configuration guide.


Find out how you can seamlessly integrate SAP Event Ticketing with your existing IT landscape


Find out how SAP Event Ticketing secures your customer and ticketing data without allowing unauthorized access to critical information. 

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.


Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.


Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Security and compliance

Focus on your business and customer relationships, while keeping your data safe and reliable. SAP takes a proactive, predictive approach to maintaining compliance and data security in the cloud and within an on-premise data center.

Questions? Get in touch!

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