Sports & Entertainment
Optimize sports and entertainment experiences by gaining real-time insights and providing personalized customer engagements with solutions from SAP.
Engage athletes, teams, and fans with innovative technologies
See how customers are succeeding with SAP
Providing a consistent fan experience
See how FC Bayern Munich delivers consistency at every touchpoint of the fan experience with core solutions for e-commerce.
Engaging soccer fans with SAP solutions
Learn how German soccer champion FC Bayern Munich achieves greater transparency at points of sale at the Allianz Arena.
Elevating data analysis of team performance
Hear how TSG Hoffenheim is taking its team’s performance to new levels with rich data analysis in a uniquely collaborative space.
Solve your specific sports needs
Gain a competitive edge by leveraging the digital transformation in sports
Outclass and outmaneuver the competition – on the field and off – by capturing, analyzing, and using data in real time to create the “digital athlete.” Transform traditional methods in athlete management, scouting, health, fitness, training, development, game execution, and compliance for an edge no competitor can copy.
Solve your specific entertainment needs
Transform experiences by digitalizing entertainment park operations
Discover how entertainment parks and integrated resorts can win the innovation game by adapting to disruptive change and connecting their physical and digital operations. Success depends mainly on excellence in three key areas: ubiquitous customer engagement, strategic demand management, and effective operations management.
Turn ticketing into an event of impressive results
Cut the cost of ticket sales and boost profits by personalizing messages to visitors, subscribers, and fans; tapping new revenue sources; and streamlining your IT landscape.
Run efficient POS operations with flexibility
Create point-of-sale (POS) operations that cater to various retail and entertainment settings with the flexibility, scalability, and rich insights needed to grow the business.
Jump-start your transition to an intelligent enterprise
Accelerate implementation time, reduce risks, and get ready for your digital journey with SAP Model Company.
What are leading analysts saying about SAP?
SAP Sports One wins special mention at German Design Awards
Find out why SAP Sports One earned a special mention for Excellent Communications Design Interactive UX. The solution was developed using the design thinking method with the goal of meeting all requirements and user needs of sports teams.
SAP Sports One wins iF Design Gold Award 2017
See how this all-in-one sports software can change the way soccer is played for leagues of any size. Enable your team to reach its athletic goals with superior analysis tools and implementation functions.
Get the latest news and trends from experts
Tactics and technology team up at TSG Hoffenheim
Working closely with TSG Hoffenheim, SAP has augmented the SAP Sports One solution with the new tactics board app to optimize match preparation.
SAP Sports One keeps Rhein-Neckar Löwen roaring
SAP Sports One provides Rhein-Neckar Löwen with various tools for analyzing match data, training information, and player health from a central repository.
SAP scores a three-point victory
The SAP Sports One solution was recently honored with three awards — a record number — at the Red Dot Award: Brands & Communication Design 2019, one of the most prestigious international design awards in the world.
Communities and Events
Meet the sports and entertainment team at an event near you
Join us at several events, such as Football conferences in Austria and Switzerland or different “Leaders” Conferences around the globe and more. Contact the sports team for more information!
Join the SAP Community
Stay up to date on the latest innovations, trends, and solutions for sports and entertainment through blogs, discussions, and events – and find out how SAP can help your sports and entertainment business run better.
See highlights from SAP Sports and Entertainment Forum 2019
Get a glimpse into two days full of valuable experience and insights into the digital future of Sports and Entertainment in Berlin. With 237 guests and 28 speakers from more than 90 clubs, we had all the knowledge and expertise gathered in one place.