Tracks
SAP Sapphire Madrid
Explore SAP Sapphire content tracks to learn how SAP and our partners help enterprises move faster, smarter, and more securely.

Note: More information to come when the session catalog goes live in March 2026.

Business AI
Help your teams get more done faster and more efficiently with SAP Business AI and agents that actually understand all your business processes and data.

Business Data Cloud
SAP Business Data Cloud helps you maximize the value of your most comprehensive and mission-critical data across all your data and AI projects.

Business Suite
SAP Business Suite helps you drive innovation—in a growth economy or an evolving one—by uniting AI, data, and applications capabilities.
Business Technology Platform
SAP Business Technology Platform is a platform engineered to integrate, automate, extend, and build AI-supported business applications and processes across your enterprise.
Business Transformation Management
Business transformation is a comprehensive, fundamental rethinking of your operations. Learn how your organization can stay at the forefront of change in a constantly evolving business world.
Cloud ERP
SAP Cloud ERP is an out-of-the-box enterprise management solution designed to deliver real-time insights, embedded AI, and scalable performance across finance, supply chain, procurement, and more.
Customer Experience
From demand to resolution, CX apps connected to your SAP ERP keep processes humming while Joule and AI agents orchestrate insights and autonomous actions—so your team can reimagine what’s next.
Financial Management
You’re under pressure to do more with less. Equip your finance team to operate more efficiently, anticipate change, and lead with confidence—with AI-enabled SAP Business Suite.
Human Capital Management (HCM)
SAP SuccessFactors HCM combines truly global HR capabilities with powerful AI and agents so your people and your business can perform at their best—no matter what lies ahead.
Industries
Our industry solutions help companies worldwide solve complex business challenges and drive digital transformation, bringing together cloud ERP applications, AI, and data to help transform your business.
SAP Runs SAP
SAP is constantly striving to do better and deliver more value to its customers and partners. Learn from the experts who are driving AI transformation and innovation internally at SAP.
Services and Support
Whether you’re aiming to be more productive, working to be more effective, or pushing to improve innovation in a constantly evolving market, we offer multiple ways to help ensure your SAP solutions deliver the value you need.
Spend Management
Harness the power of AI-enhanced procurement with the speed, intelligence, and scalability with SAP Ariba source-to- pay applications.
Supply Chain Management
Improve your supply chain with AI-driven insights. Orchestrate your supply chain as a single, connected system using AI and data to sense, analyze, and act in real time.
Sustainability Management
Use the cloud ERP data you trust and transform your business processes to create impact at scale with AI-driven sustainability solutions from SAP.
Session types
Keynotes
60–90 min.
Gain insight from visionary leaders as they unveil major announcements, share market perspectives, and showcase breakthrough innovations shaping the future.
Experience center
Drop-in or scheduled tours
Immerse yourself in an interactive showcase of SAP’s latest technologies, industry innovations, and strategic priorities—designed to inspire new possibilities for your business.
Overview sessions
20 min.
Kickstart your event journey with high-level briefings on SAP solutions. Ideal for new attendees, these sessions offer insights that will help you get the most from your SAP Sapphire experience.
Strategy talks
20 and 45 min.
Explore forward-looking strategies and practical insights to help you lead innovation, drive growth, and prepare your organization for what’s next.
Customer success stories
20 and 45 min.
Hear directly from customers as they share their transformation journeys—what drove their initiatives, how they executed, and the measurable impact they achieved.
Solution demos
20 min.
See our technology in action through live demonstrations that show how our solutions can address your most pressing business challenges.
Ask the experts
20 min.
Engage one-on-one with experts from SAP, partners, and customer communities to get answers tailored to your unique business needs.
Expert centers
Available all day
Bring your toughest questions and meet directly with SAP experts for practical guidance and problem-solving.
Solution deep dive
45 min.
In this interactive session, experts walk you through solution architectures, implementation strategies, and advanced capabilities—showing exactly how our technology solves your organization’s toughest challenges.
Road map reviews
45 min.
Get an exclusive preview of SAP's product and solution roadmaps. Learn what's coming next and how upcoming innovations align with your business priorities.
Demo stations
Available all day
Stop by anytime to experience hands-on demos of the latest SAP solutions and innovations.
Register now for SAP Sapphire Madrid
We look forward to seeing you in Madrid May 19–21, 2026. Register now to take advantage of special rates that may be available for you and your organization.
Can’t make it to Madrid?
Join us at SAP Sapphire Virtual May 12–13. The virtual experience will feature live keynotes and daily streaming from the show floor, along with ample opportunities to dive deeper and engage.