Turning Utility Customer Data into Business Value with SAP Customer Data Platform

Learn how the SAP Customer Data Platform helps utilities build a reliable and consistent view of their customers across systems and channels. This session explains how utilities can connect customer data from ERP, billing, and other sources, manage consent, and make customer information available for marketing, service, and operations.

You will see how SAP Customer Data Platform supports day-to-day use cases such as segmentation, consent-based communication, and data sharing with engagement tools.

What You’ll Learn in This Session...

• SAP Customer Data Platform Basics: How customer profiles, identities, and consent are managed in one place
• Utility Use Cases: How unified customer and account data supports segmentation and communication
• Live Demo: See how customer data is connected and used within SAP Customer Data Platform