SAP Emarsys – Personalized Engagement for Modern Utilities Companies

Learn how SAP Emarsys helps utilities deliver personalized, timely, and scalable customer communication. This session highlights how utilities can use SAP's Customer Experience solution to create targeted campaigns, automate journeys, and improve customer satisfaction across key touchpoints, from tariff changes to consumption updates and loyalty initiatives.

What You'll Learn in This Session

• Solution Overview: Explore the core capabilities of SAP Emarsys including segmentation, predictive insights, and automated journeys.
• Live Demo: See how to build personalized campaigns and consumption‑based triggers directly within SAP Emarsys.
• Best Practices & Implementation Tips: Get practical guidance on integration, data setup, and proven ways to achieve quick value.

Who Should Join?
Designed for marketing, customer service, CRM, IT, and SAP architecture professionals in the utilities sector who want to modernize communication and increase customer engagement.

Speaker: Florian Frömberg