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Put IT at the heart of enterprise-wide customer centricity

Accelerate customer onboarding with seamless experiences

What products do I need to clearly understand customers?

SAP Customer Identity and Access Management for B2C enables you to identify customers and deliver seamless, personalized engagements across channels, regions, and devices.

SAP Customer Data Platform enables you to unify all customer data sources, respect data privacy, and activate real-time insights to deliver hyper-personalized experiences.

Respect data privacy and engage customers on their terms

What products do I need to deliver hyper-personalized engagements across my business?

SAP Enterprise Consent and Preference Management helps you strengthen customer trust and address data privacy regulations, including GDPR, CCPA, and LGPD.

SAP Customer Data Platform enables you to unify all customer data sources, respect data privacy, and activate real-time insights to deliver hyper-personalized experiences.

Fuel engagement with real-time customer insights

What products do I need to deliver hyper-personalized engagements across my business?

SAP Customer Identity and Access Management for B2C is a SaaS solution that can help you identify visitors securely across digital properties, create a frictionless experience at every engagement, and power relevant customer engagements based on first-party data.

In today’s business landscape, where digital transformation is constantly accelerating, customers demand connected, trusted, and personalized experiences. With SAP Customer Data Platform, you can deliver relevance and personalization at every in-person and digital touch point across channels, from commerce and marketing to sales and service, enabling you to unify all customer data sources, respect data privacy, and activate real-time insights to deliver hyper-personalized experiences.

SAP Emarsys Customer Engagement delivers the profitable growth your business expects and the personalized experiences your customers demand.

Optimize B2B partner lifecycle management

What products do I need to optimize my B2B partner lifecycle management?

SAP Customer Identity and Access Management for B2B enables you accelerate time to market, simplify end-to-end identity lifecycle management, and protect against business risks.

SAP Commerce Cloud can help you simplify selling and buying processes on a modern, agile e-commerce platform.

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  • Consumer Products
  • Industrial Machinery and Components
  • Retail
  • Consumer Products
  • Industrial Machinery and Components
  • Retail
Consumer Products

Pave the path to direct-to-consumer success

Deepen your understanding of customers’ behaviors, sentiments, and preferences to support your direct-to-consumer business model.

Industrial Machinery and Components

Deliver relevant, timely customer experiences

Build manufacturing customer loyalty in times of uncertainty by elevating your customer experience.

Retail

Provide customer experiences that drive revenue and loyalty

Give shoppers the products, services, and experiences they want – easier, better, and more aligned with their values.

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