Gigya
What is Gigya?
Before being acquired by SAP, Gigya was a software company providing customer identity and access management (CIAM) and consent data management solutions.
SAP’s acquisition of Gigya
In 2017, SAP announced the acquisition of Gigya. Today, Gigya’s software capabilities are integrated into our customer data solutions. This portfolio helps businesses grow revenue by delivering trusted, personalized customer experiences at scale.
Deliver trusted, personalized digital experiences at scale
Customer data solutions from SAP help power trusted, personalized experiences that drive loyalty and revenue. Such outcomes make marketing campaigns more effective, improve the sales experience, and drive more personalized commerce and customer service interactions – all while building customer trust.
SAP Customer Identity and Access Management
Gain new and loyal customers by connecting users to your brand through secure identification, consistent engagement, and delivery of relevant experiences.
SAP Enterprise Consent and Preference Management
Turn customer consent and privacy into a market advantage with secure data governance, while building trust and protecting your business.
SAP Customer Data Platform
Unify data sources, respect data privacy, and activate rich insights in real time to exceed customer expectations across all types of engagements.
Support Resources
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