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Partner GTM enablement journey

Get digital enablement assets to grow partner software app solution adoption and create more opportunities and revenue through the SAP Store.

Go to market with SAP by your side

Accelerate your time to value and go to market for new channels, markets, and business models with branding, resources, and services from SAP PartnerEdge – Build.
Partner GTM Enablement Journey

Digital enablement assets for SAP software partners to grow partner software app solutions adoption and create more opportunities and revenue through the SAP Store.

Logos and guidelines

Gain access to logos and partner branding assets that offer differentiation for your business.

Campaigns and tools

Access a variety of campaign tools that help get your message to market quickly with the maximum effect. 

Success stories and public relations

Gain tools to help find and tell compelling stories, and use press releases to generate awareness and drive demand. 

Training and education

Employ a variety of tools to sharpen your marketing skills and effectively connect marketing to pipeline generation and revenue.

Digital marketing

Unlock tools, resources, and a social media kit to build your crucial online presence.

Partner Solution Progression

As you move through your solution journey, the Partner Solution Progression provides a framework for collaboration, supporting your growing commitment so that we both see more opportunities and bring more success to more customers.

Note: The go-to-market offering is not available for SAP PartnerEdge open ecosystem members. When you’re ready, you can upgrade to the full benefits offered by SAP PartnerEdge – Build. 

Marketing and sales training

SAP provides partners a variety of valuable marketing and sales-related training to help you with the promotion and sales of go to market ready solutions. Leverage the following training areas available from SAP PartnerEdge.

SAP Digital Academy

Learn how to adapt to the modern buyers’ journey by reaching customers earlier in the buying lifecycle. 

SAP Academy for Sales

Leverage sales resources that align to most of the SAP solution portfolio, including information about pricing and sales methodology.

SAP Learning Hub

Gain on-demand access to a wide range of e-learning courses, content simulations, guides, course handbooks, and more.

Take your solution to market through the Partner Solution Progression framework

The Partner Solution Progression helps you quickly scale and take your solutions to market – collaborating with SAP to create additional opportunities, backed by increasing marketing and sales support from our team.

Start by publishing your solution as a validated application on SAP Store. As you see success you can earn your way into spotlight where you’ll receive additional go-to-market support. From there, your strategy and results can secure an invitation to the SAP Endorsed Apps initiative with premium certifications and high-touch support. Finally, a select few strategic solutions are invited to join the SAP Solution Extensions portfolio, where they are sold and supported by SAP, as SAP solutions.

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As you move through the progression, we’ll bring more to the table to support your growing commitment so that we both see more opportunities and bring more success to more customers.

Start small, prove success, and then grow your business

Embed SAP Business Technology Platform into your cloud applications to deliver your solution as a self-contained cloud service to your customers. 

This offer is available to all partners in the SAP PartnerEdge – Build engagement model that has built packaged solutions that are deployable on SAP Business Technology Platform, using the services contained in the innovation or multi-cloud starter pack for SAP Business Technology Platform.


  • SaaS delivery of your app at your commercial terms – no separate licensing of SAP Business Technology Platform resources by customers
  • Enables you to focus on the creation of innovative solutions and rely on SAP to deliver the platform services to run them
  • True cloud experience: no need to size SAP Business Technology Platform resource consumption or commit revenue upfront
  • Simple and transparent revenue share pricing, easy to account for in any business case and customer quote
  • Supports self-sufficient go-to-market and selling without need to align with the SAP field
  • Simple to order under existing partnership contract
  • Allows you to start small, prove success, and then grow the business 

To learn about embedded PaaS royalties, visit the SAP PartnerEdge site (accessible to partners only).

Bundle or package other SAP solutions

To increase your commercial choices and flexibility in bringing your solutions to market, you can either bundle production licenses of the SAP solutions that are required to run your solution or package such licenses into your solution. These licenses are offered at preferential rates (partners may refer our SAP PartnerEdge – Build price list) and can only be used for the operation of your solution. 

Stay informed and connected

Take advantage of the power of partnership with SAP to leverage the SAP ecosystem and grow your business.
Join the conversation

Connect, engage, and collaborate with other partners in our community forum.


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